Brand Manager

What You’ll Be Doing

• Lead strategy and execution to drive growth, revenue, and customer engagement.
• Manage brand initiatives, product launches, marketing campaigns, and talent relationships while ensuring consistency across all channels.
• Work cross-functionally with creative, operations, product development, CX, SEO, and sales teams to implement the brand vision effectively.
• Develop and execute brand strategy to drive awareness, acquisition, loyalty, and revenue growth.
• Lead product pipeline planning, stage-gate process, and launches; ensure products meet brand positioning, margin targets, and timelines.
• Serve as primary liaison for talent (veterinarians, celebrities), overseeing approvals, shoots, contracts, and communications.
• Approve brand creatives, copy, and production assets; maintain brand messaging, architecture, and visual identity across channels.
• Oversee website merchandising, promotions, and KPIs; collaborate with SEO and content teams to optimize engagement and conversions.
• Conduct market, consumer, and competitor research to identify opportunities, threats, and emerging trends.
• Lead brand calendar, projects, and meetings; coordinate with cross-functional teams to ensure alignment on timelines and priorities.
• Support retail, PR, social, CX, and acquisition initiatives to maximize reach, brand health, and CAC performance.

Qualifications

Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.

• Strategic brand management and multi-channel campaign execution
• Project management and cross-functional collaboration
• Expertise in brand strategy, consumer behavior, and CPG marketing principles
• E-commerce and website merchandising expertise
• Data-driven decision-making (ROI, CVR, AOV, LTV)
• Talent and creative approval management
• Ability to strengthen brand assets, messaging, and consumer engagement
• Strong communication, collaboration, and mentorship

Required Education

• Bachelor’s degree in Marketing, Business, or related field

Required Experience

• 6–8 years in brand management, digital marketing, or product marketing (CPG preferred)

Preferred Experience

• Experience with subscription-based businesses, loyalty programs, or pet-related products

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date
• Potential for quarterly KPI bonuses

Pay

The base salary range is $104,000–$130,000, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.