Brand Manager

About the role

The role requires in-person attendance for most of the workweek (3 days or more) due to its highly interactive and team-based nature. This includes effective communication, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Responsibilities

• Translate brand(s) strategies and initiatives into an actionable Portfolio Strategy to enable efficient growth of the portfolio.
• Collaborate within cross-functional business units and across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to deploy direction that achieves business plan objectives to support the whole portfolio.
• Build ideas based on a foundation of product and packaging commercialization viability to deliver strong financial performance, requiring strong business model savvy and partnerships with cross-functional resources.
• Own Profit and Loss and Forecasting responsibility for the portfolio.
• Lead development of a 5-year Innovation pipeline to drive incremental growth for the portfolio, deliver against business strategies, and meet target consumer needs. This includes creating differentiated product and packaging ideas in current and future potential categories.
• Oversee cross-functional commercialization team to deliver new innovations and ongoing pack extensions and renovations, including quality improvements and packaging updates.
• Collaborate with Insights and Category Leadership teams via primary and secondary data to unlock portfolio and product opportunities for the brand.
• Develop best-in-class 360 Communications campaigns inclusive of Shopper to deliver on brand positioning by leveraging brand distinctive assets.
• Provide strong leadership to create direction and inspire greatness with cross-functional teams, demonstrating a "can do" attitude and a strong drive for results.

Requirements

• Bachelor's degree required, MBA preferred
• Minimum 4-6 years' Marketing and/or Product Development experience
• Proficiency with the Microsoft Office suite
• Proficiency with Primary and Secondary Qualitative and Quantitative data
• IRI experience a plus

Qualifications

• Results driven: Clear understanding of business objectives and driving towards them
• Collaborative: Strong interpersonal and collaboration skills
• Planning and Organizing: Strong attention to detail
• Time management: Able to manage and prioritize multiple projects at one time
• Financial acumen: Comfortable managing P&L and uncovering drivers/drags within
• Marketing Communications acumen: Experience managing 360 Marketing campaigns inclusive of Shopper
• Customer focused: Ability to work with account specific teams, key vendors and customers
• Critical thinker: Able to problem solve
• Strong communication skills: oral, written, and active listening
• Bias for action: Ability to work independently in a fast-paced environment

Benefits

At Ferrara, we offer comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center.

Pay

The salary range for this role is $114,450 - $160,230 annually.