Brand Manager

About the role

Darigold is seeking an experienced and motivated Brand Manager to develop and execute brand initiatives that drive growth and strengthen Darigold's position in the market. As a core member of the Marketing team, you will manage day-to-day brand operations, lead cross-functional projects and contribute to the long-term strategy for assigned portfolios.

Responsibilities

• Develop and execute annual brand plans for assigned portfolios, including positioning, messaging and go-to-market strategy.
• Partner with Category and Insights team to synthesize consumer, category and competitive insights to identify opportunities and inform brand decisions.
• Manage brand consistency across touchpoints, ensuring alignment of messaging, design and consumer experience.
• Execute integrated marketing programs across paid, earned and owned channels, coordinating with internal teams and external partners.
• Build an insight-informed innovation pipeline, then support innovation projects by contributing to concept development, packaging and commercialization activities.
• Collaborate with Sales and Commercial teams to build customer-facing materials and retail storytelling assets.
• Work with and manage external agencies and vendors to deliver on-brand, on-budget campaigns.
• Track and analyze brand and campaign performance, reporting key insights and recommending optimizations.
• Manage brand budget for assigned portfolio, ensuring financial discipline and efficient use of resources.

Requirements

• 4–6 years of progressive experience in brand management, marketing or related fields, preferably within CPG/FMCG.
• Demonstrated ability to manage projects and deliver results across cross-functional teams.
• BA/BS required; MBA a plus, with academic background in marketing, business or related disciplines.
• Solid strategic thinking and analytical skills, with working knowledge of marketing frameworks (4Ps, 5Cs, SWOT, etc.).
• Experience with consumer insights and syndicated data (Nielsen, IRI, etc.).
• Strong communication and presentation skills with the ability to influence internal and external stakeholders.
• Collaborative, proactive and organized with the ability to manage multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with a bias for action and continuous improvement.

Qualifications

• BA/BS required; MBA a plus.

Skills

• Strategic thinking and analytical skills.
• Consumer insights and syndicated data analysis.
• Project management and cross-functional collaboration.
• Brand management and execution.
• Marketing framework understanding (4Ps, 5Cs, SWOT).
• Communication and presentation skills.
• Collaboration and organizational abilities.
• Entrepreneurial mindset.

Benefits

• 401(k) competitive employer matching.
• Comprehensive medical, dental & vision benefits.
• Employer-paid life & disability coverage.
• Paid time off and paid holidays.
• 8 weeks paid parental leave.
• Employee assistance program.
• Flexible hybrid working arrangement where it applies (up to 1 day/week after initial 90 days and approval by hiring manager and HR).
• Compensation range: $127,747.49-$191,621.23 (individual wage based on previous experience, knowledge, and skills).

Pay

$127,747.49 - $191,621.23 (individual wage based on previous experience, knowledge, and skills)

Schedule

Flexible hybrid working arrangement where it applies (up to 1 day/week after initial 90 days and approval by hiring manager and HR)