Brand Manager

About the role

We are seeking a Brand & Marketing Manager to lead and elevate our marketing strategy across digital channels, product launches, content creation, and lead generation. This role is ideal for someone who loves building brands, creating compelling content, and driving measurable business growth.

Responsibilities

• Create and manage a strategic content calendar that showcases our projects, people, and expertise.
• Capture engaging photo and video content from active construction sites and transform it into high-performing digital content.
• Optimize website performance and drive organic traffic through SEO best practices.
• Plan, launch, and manage paid media campaigns, owning budgets, targeting strategies, and performance metrics.
• Develop go-to-market plans for new products, services, and offerings.
• Build dashboards and report on lead volume, conversion rates, ROI, and campaign effectiveness.
• Ensure brand consistency across all customer-facing touchpoints.
• Collaborate closely with Sales and Estimating teams to align marketing efforts with business development goals.

Requirements

• 3–5+ years of marketing experience (construction, manufacturing, or B2B industries preferred)
• Proven success managing digital marketing campaigns, SEO, and content strategy
• Strong content creation skills including photography, video, and copywriting
• Experience with HubSpot, Google Analytics, Canva, Adobe Creative Suite, or similar platforms
• Comfortable working in the field to capture authentic project content
• An analytical, results-driven mindset with a focus on measurable growth
• A self-starter who thrives with ownership and autonomy
• A valid driver's license and ability to travel to project sites throughout MD, VA, and D.C.

Qualifications

• Proficiency in social media management (LinkedIn & Instagram)
• Website management and SEO optimization skills
• Experience with paid advertising (Google, LinkedIn & Meta)
• Knowledge of product and service launch campaigns
• Ability to develop and execute marketing analytics and reporting
• Expertise in photography, video, and copy development

Skills

• Strategic thinking and execution
• Project management and organizational skills
• Attention to detail and data analysis
• Effective communication and collaboration

Benefits

Our benefits package includes:

• Competitive base salary of $75,000–$85,000 with performance bonus
• Health insurance coverage
• Paid time off
• Professional development opportunities

Pay

$75,000–$85,000 Base Salary + Performance Bonus

Schedule

Full-time, On-site Position in Owings Mills, MD