Brand Management Consultant - Onsite in LA
Cella · Los Angeles, CA · 1 wk ago
Marketing$50–$54/hrContract
Location: Los Angeles, California • Contract role • $50–54 per hour
About the role
The Brand Management and Marketing team directs the creation of long-term global property and marketing strategies to drive key franchises within the Global Products and Experiences (PP&E) Division. Serving as the primary hub for Products and Experiences, the group gathers insights, partners across business units, and maintains cross-functional alignment on critical programs.
Responsibilities
- Assist in crafting long-range brand plans that guide property lifecycles across diverse target audiences.
- Direct daily cross-functional alignment with stakeholders across hardlines, softlines, live events, publishing, corporate franchise, and content teams for assigned properties.
- Evaluate and oversee approval workflows for marketing collateral.
- Create compelling pitch assets tailored to emerging business requirements.
- Partner with licensing and retail sales teams to facilitate the sell-in process.
Qualifications
- 5+ years of experience in franchise marketing, brand strategy, or consumer product licensing.
- Advanced proficiency in PowerPoint (deck creation/formatting) and Microsoft Office Suite (Word, Excel).
- Bachelor’s Degree or equivalent professional experience.