Brand Management Consultant - Entertainment, consumer product

This role is onsite and requires close collaboration within a team environment. You may have access to client or customer systems, confidential and/or proprietary information or data.

About the role

The Brand Management and Marketing team leads the development and execution of global brand strategies, long-range property plans, and integrated marketing initiatives that support key franchises and intellectual properties within Paramount's Global Products & Experiences (PP&E) division. This team serves as the central hub for cross-functional collaboration, ensuring alignment across business units, licensing partners, retail teams, content groups, and franchise stakeholders.

Responsibilities

• Support the development and execution of long-term brand and franchise strategies across multiple consumer demographics.
• Manage property lifecycle planning for key entertainment brands and franchises, ensuring sustained audience engagement and business growth.
• Lead day-to-day collaboration with cross-functional partners, including Hardlines, Softlines, Live Experiences, Publishing, Corporate Franchise, Content, and Marketing teams.
• Review, coordinate, and approve marketing materials to ensure brand consistency and compliance with established guidelines.
• Create and deliver compelling presentations, pitch decks, and business development materials to support strategic initiatives.
• Partner with retail, licensing, and sales teams to support product sell-in strategies and drive revenue opportunities.
• Aggregate market insights, consumer trends, and stakeholder feedback to inform brand planning and decision-making.
• Build and maintain strong relationships with internal and external stakeholders to ensure successful execution of franchise initiatives.
• Coordinate multiple projects simultaneously while meeting deadlines in a fast-paced, dynamic environment.

Requirements

• 5+ years of experience in Brand Management, Franchise Management, Marketing, Licensing, Consumer Products, or Strategic Brand Planning.
• Proven experience managing cross-functional partnerships and collaborating with multiple stakeholders.
• Strong written and verbal communication skills with the ability to present effectively to both small and large audiences.
• Highly organized with excellent project management and multitasking capabilities.
• Demonstrated ability to work independently, prioritize competing demands, and drive projects to completion.
• Strong relationship-building and stakeholder management skills.
• Advanced proficiency in Microsoft PowerPoint, including presentation design and executive-level slide creation.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Self-motivated, proactive, dependable, and team-oriented with strong interpersonal skills.
• Bachelor's Degree in Marketing, Business, Communications, Brand Management, or a related field, or equivalent professional experience.
• Currently authorized to work in the United States without employer sponsorship for a non-immigrant visa (e.g., H-1B, TN, or O visa).
• Physically located in and able to perform the work in the United States.