Brand Lead, TikTok Shop Ops

About SuperOrdinary

At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Disney, H&M, Laneige, Touchland, Glow Recipe, and Peter Thomas Roth with creators and consumers worldwide. Our team of e-commerce and social commerce gurus empowers brands to build influence, scale their global sales channels, and forge meaningful connections. We're at the forefront of the social commerce revolution, with a proven track record of explosive growth for brands on TikTok Shop and other innovative platforms, harnessing the power of short video, livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

Role Overview

The Brand Lead is the strategic and operational owner of a portfolio of brands within SuperOrdinary’s social commerce business. This role leads brand communication, growth strategy, and go-to-market execution, while managing and developing a high-performing team. As the primary, senior-facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across all social commerce initiatives. This role may be leveled at the Manager, Senior Manager, or Director level based on experience and scope.

Key Responsibilities

• Own enterprise-level brand partnerships as the main point of contact; set communication cadence, lead weekly/biweekly syncs; manage stakeholder expectations with clear, proactive, and confident communication.
• Develop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliates, livestreams, and paid media alignment; lead GTM planning for launches, tentpole moments, and major campaigns; continuously identify new growth opportunities and expansion levers.
• Monitor and optimize key KPIs across sales, traffic, and conversion; use data to inform decisions and refine strategy in real time.
• Analyze sales performance, traffic, and conversion metrics to identify trends and growth drivers; deliver weekly and monthly reporting with clear insights, strategic recommendations, and action plans; present concise, executive-ready decks and verbal readouts that translate data into decisions.
• Partner cross-function