Brand & Integrated Campaign Manager

Day to Day Responsibilities

• Own and steward the global ViewSonic brand voice, narrative architecture, and visual storytelling system across all regions, products, and channels
• Develop and maintain the brand book, messaging framework, and content guidelines that Vertical Marketing, Channel Marketing, Digital, and regional teams ladder into
• Lead the development and execution of ViewSonic’s global integrated campaigns that span verticals and reach general-market audiences not addressed by vertical demand-gen programs
• Drive ViewSonic’s always-on general-market presence through brand and category storytelling – building visibility with buyers outside of vertical-specific motions
• Bring a merchant mentality to campaign planning: partner with Sales, the CRO, and Product Management to translate commercial priorities (launches, category pushes, sell-through targets) into integrated marketing air cover with measurable ROI
• Build and operate the global content engine – hero assets, master decks, web hubs, anchor content, and regional activation kits – that Vertical Marketing Managers and regional teams adapt locally
• Convene the Vertical Marketing Managers (Education, Business, Government, Consumer) and regional marketing leads around shared global campaign moments, preserving their audience and regional autonomy while ensuring one consistent brand frame
• Partner with the Digital Marketing team; including the Social Media Manager to ensure brand campaigns and integrated initiatives are amplified consistently across social, paid, web, and email channels globally
• Manage external creative, content, media, and agency partners to deliver world-class integrated campaign work on time, on brand, and on budget
• Define and measure global brand health, share-of-voice, integrated campaign reach, and contribution to commercial outcomes; report results to senior leadership and use insights to sharpen future investment

Your Profile

• BA in Marketing, Communications, Business Administration, or related field; MBA or equivalent commercial experience preferred
• 7+ years of progressive experience in brand marketing, integrated marketing, or global campaign management, ideally within a global technology, consumer electronics, or B2B/B2C hardware business
• Demonstrated track record of building and scaling global integrated campaigns from strategy through creative development, execution, and measurement
• Strong commercial instincts and a merchant mentality – comfortable in Sales and CRO conversations; fluent in product, category, pricing, and margin dynamics
• Proven ability to lead and align cross-functional, matrixed teams without direct authority – particularly across vertical marketing, channel marketing, digital, product, and regional organizations
• Experience building and managing global-to-regional content frameworks and activation kits across multiple regions (e.g., LatAm, EMEA, APAC, North America)
• Data fluency – comfortable defining and reporting on brand and campaign measurement frameworks (awareness, share-of-voice, campaign reach, lift, attribution to revenue)
• Excellent written and verbal communication and stakeholder management skills – able to convene senior partners around a single, shared brand frame
• Comfortable with ambiguity and thrives in a fast-paced, entrepreneurial environment