Brand Immersion Program Specialist

What you’ll do

• Design, execute, and continuously improve Scout's Brand Immersion Program, anchored at the Experience Center in Blythewood, SC.
• Lead the coordination and delivery of experiential learning, including the on-track drive program and hands-on vehicle experiences.
• Manage the operational readiness, scheduling, maintenance coordination, and utilization of the program's vehicle fleet.
• Recruit, onboard, schedule, and quality-manage contract drive coaches; serve as the primary point of accountability for their performance and brand alignment.
• Define program standards, facilitation playbooks, and safety protocols that elevate immersive brand storytelling through experience.
• Partner with Facilities, Legal, Risk, and Vehicle Operations to ensure safe, compliant, and premium guest experiences.
• Measure program effectiveness and iterate to improve engagement, knowledge retention, and brand affinity.

Training Delivery & Facilitation

• Develop and deliver training on new products, features, and brand messaging.
• Deliver engaging, brand-aligned sessions across instructor-led (ILT), virtual (VILT), and asynchronous formats.
• Facilitate onboarding, product launches, and capability-building programs for diverse audiences — from new hires to seasoned sales professionals.
• Adapt facilitation style to suit audience needs, learning objectives, and regional nuances.
• Serve as a role model for facilitation excellence, embodying Scout's brand values and leadership expectations.

Onboarding & Enterprise Brand/Product Deep Dives

• Lead delivery of brand and product deep-dive training as part of Scout's company-wide onboarding experience, delivered both in-person in Charlotte and virtually.
• Ensure new hires achieve early brand fluency and product confidence through structured, immersive learning.
• Align onboarding content with the broader Brand Immersion strategy to create a coherent employee journey from day one through field readiness.

Ambassador Program Enablement

• Own execution of the Ambassador Program training curriculum, ensuring consistent brand representation and customer experience standards.
• Equip Ambassadors with the messaging, product knowledge, and storytelling tools needed to represent Scout effectively across channels and events.
• Maintain an ongoing enablement cadence — refreshers, launch updates, and certifications — to keep the Ambassador community fluent and current.

Product & Brand Expertise

• Translate complex product features into customer-friendly language that supports sales enablement and brand storytelling.
• Maintain deep knowledge of Scout's product roadmap, competitive positioning, and customer experience strategy.
• Support in-store and field coaching to reinforce product knowledge and selling behaviors.
• Partner with Product, Marketing, and Sales teams to ensure training content is accurate, timely, and strategically aligned.

Program Development & Content Creation

• Collaborate with subject matter experts to design scalable, blended learning programs.
• Create training materials including presentations, videos, job aids, FAQs, and microlearning assets.
• Ensure content reflects adult learning principles, instructional design best practices, and brand voice.

Performance Coaching & Field Enablement

• Conduct on-site and virtual coaching sessions focused on sales process, customer engagement, and product positioning.
• Assess learner performance through observation, discussion, and formal evaluations.
• Provide actionable feedback to learners and leadership to drive behavior change and improve KPIs.

Continuous Improvement & Innovation

• Stay current on facilitation trends, adult learning theory, and emerging experiential learning technologies.
• Analyze course feedback and learner data to improve training effectiveness and engagement.
• Champion a learner-first mindset and foster a culture of growth, inclusion, and excellence.

Location & Travel Expectations

• This role will be based out of the Scout Motors location in Charlotte, North Carolina / Blythewood, South Carolina.
• This role requires 4-5 days per week in the office, with regular in-person meetings and events.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

What you’ll bring

• We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset.
• You’ll be comfortable with change and flexible in a fast-paced, high-growth environment.
• You’ll take a collaborative approach to achieve ambitious goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Education, or related field.
• 3+ years of experience in product training, brand education, sales enablement, or experiential learning programs.
• Strong presentation and facilitation skills.
• Familiarity with automotive product cycles and customer experience.
• Familiarity with Electric Vehicles, charging, and common consumer EV conversations is a must.

Preferred Skills

• Behind-the-wheel drive coaching experience, or prior management of a vehicle-based drive program utilizing contract coaches, strongly preferred.
• Ability to translate technical features into customer-friendly language and communicate with clarity and impact.
• Deep understanding of adult learning principles and instructional design models (e.g., ADDIE, Kirkpatrick).
• Experience in automotive training strongly preferred.
• Strong organizational and project management skills; able to manage multiple priorities, stakeholders, and event-driven timelines.
• Experience coordinating fleet logistics, event operations, or experiential venues a plus.
• Knowledge of the Scout brand heritage a plus.
• Experience with blended learning design and delivery.
• Strong collaboration and communication skills.