Brand Growth Manager

Growth Strategy & Planning

Own growth planning and commercial performance for AFPA and ChiroCredit.
Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals.
Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention.
Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets.

Campaign Execution & Channel Management

Manage omnichannel marketing campaigns across paid search, paid social, SEO, retargeting, email marketing, and other digital channels.
Lead HubSpot email marketing strategy, including audience segmentation, lifecycle campaigns, nurture sequences, and automated workflows.
Execute, monitor, and optimize PPC campaigns across Google Ads, Microsoft Advertising, and Meta platforms.
Collaborate with internal teams and agency partners to ensure timely execution of campaigns and initiatives.

Website, SEO & Conversion Optimization

Oversee marketing performance of the AFPA and ChiroCredit WordPress websites.
Develop and optimize landing pages to improve user experience, SEO rankings, and conversion performance.
Continuously evaluate and improve customer journeys for certification programs, continuing education subscriptions, and course purchases.

Product Launch & Content Collaboration

Partner with Product, Education, and Content teams to develop go-to-market strategies for new certifications, continuing education programs, and educational content.
Collaborate on blogs, webinars, email campaigns, promotional assets, and other content tailored to each audience.

Compliance & Brand Integrity

Ensure ChiroCredit marketing materials align with CMS- and Medicare-adjacent regulatory guidance for clinical education topics.
Ensure AFPA marketing aligns with applicable accreditation standards and avoids unsupported clinical or outcome-based claims.
Partner with subject matter experts and internal stakeholders to maintain accurate, compliant, and on-brand messaging.

Budget, Analytics & Vendor Management

Manage marketing budgets and external agency/vendor relationships.
Utilize GA4, HubSpot, Looker Studio, and other reporting tools to measure campaign effectiveness and identify optimization opportunities.
Monitor industry trends, marketing technology, and customer behaviors to continually improve performance.