Brand & Experience Specialist

Start Date: Winter Seasonal 2026/2027 | Shift Type: Full Time hours available | Minimum Age: At least 18 years of age

About the role

The Seasonal Brand & Experience Specialist at Afton Alps is a critical team member for bringing to life the resort brand strategy and the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Seasonal Brand & Experience Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort. This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors and various town/local/community groups and organizations. This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial. This position is based in-resort at Afton Alps. Weekend and Holiday work may be required.

Responsibilities

• Collaborate on events and brand activation plans that bring the resort brand to life. Develop a deep understanding of the market and the resort brand and build strong relationships with cross-functional teams to turn ideas into action; assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes:
  • Collaborating with the centralized resort marketing and mountain operation teams.
  • Directing external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences.
  • Acting as a project manager and collaborating with various stakeholders to prioritize workflows.
  • Managing complex, high-volume and rapidly changing information, to bring solutions to problems and opportunities. This will be a critical function of the role.
• Help execute partner integration on-mountain/in-resort in partnership with the Strategic Partner team. This responsibility involves:
  • Ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in-resort.
  • Delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots.
  • Serving as on-the-ground marketing representative to align and support partner and resort brand goals.
• Assist on-mountain/in-resort content capture and the promotion of the resort.
  • Assist with in-resort event content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other marketing and PR purposes.
  • Help facilitate the flow of content from the resort location into the centralized content and creative teams.
  • Collect storytelling imagery for events, activations, promotions, and partnerships for reporting and performance.
  • Assist with management of resort digital platforms, including content contribution for social media and websites as needed.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort.
  • Responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience.
  • Promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
• Execute and analyze guest experience strategies and collect event/activation results and data.
  • Lead post event data collection across resort lines of business to gather insights, informing strategies to enhance guest experience and influence future strategies.
  • Leverage data to optimize in-season engagement and retention efforts.
  • Experience reading, understanding, analyzing, and reporting on guest experience data.
  • Track business results related to guest experience, providing actionable recommendations to improve marketing tactic performance.
• Assist with the above job duties at additional resorts as needed.
• Remotely assist Wilmot, Snow Creek, & Hidden Valley, MO as needed.

Qualifications

• Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
• 2+ years of marketing, event, sales or other related experience
• Microsoft Office familiarity
• Excellent English language and writing skills.
• High degree of organization, attention to details, and level of professional conduct.
• Self-starter, ambitious and multi-tasker who take initiative with positive energy.
• Solution-oriented mindset, with the ability to identify opportunities and implement solutions
• Demonstrated learning agility, with the ability to quickly adapt to new skills and responsibilities
• Strong analytical skills and the ability to leverage data to tell compelling stories
• Must be able to work holidays, weekends and evenings as needed
• Must have reliable transportation to and from the resort.
• Preferred: Field Marketing or Event Experience

Pay

Starting Wage: $25.16/hr - $31.45/hr. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

Benefits

• Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program