Brand Engagement Manager I [AQ-15870]

About the role

The company, a global leader in the beauty industry with a history spanning over a century, is dedicated to innovation, scientific excellence, and meeting diverse consumer needs worldwide. They manage a portfolio of aspirational and multi-expert brands, aiming to provide unique, high-quality offerings. In this pivotal role, your expertise will shape a distinctive brand’s market presence by enhancing visibility, fostering media relationships, and executing earned media campaigns that translate the brand’s personality into compelling narratives across platforms.

Responsibilities

• Execute comprehensive, strategic public relations and brand partnership programs supporting product launches, key brand initiatives, and community efforts aligned with the brand’s identity.
• Assist with press events, product launches, press previews, and influencer trips.
• Manage relationships with external agencies, brand partners, and media contacts, ensuring consistent communication.
• Liaise with internal and external teams to ensure on-brand execution of product launches, press events, and brand initiatives.
• Support internal press opportunities.
• Manage agency invoices, budget tracking, inventory, and general department coordination.
• Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics; translate data into actionable insights and recommendations.
• Compile weekly and campaign-specific coverage reports, clipping highlights, and track Earned Media Value (EMV) metrics.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 1–3 years of experience in public relations, communications, or influencer marketing.
• Demonstrated success managing public relations campaigns for consumer-facing brands.
• Established network in press, influencers, events, social media, and the beauty industry.
• Strong organizational skills, meticulous attention to detail, and excellent project management skills for managing multiple projects in a fast-paced, creative environment.
• Excellent written and verbal communication skills.
• Proficiency in public relations monitoring tools and Microsoft Office Suite.

Preferred Qualifications

• Experience in the beauty or luxury fashion sector.
• Knowledge of the fragrance industry and competitor landscape.