Brand Manager [AQ-11539]

Aquent is seeking a visionary professional to join a leading institution dedicated to innovation and impact. Your expertise will directly shape the public perception and strategic direction of this renowned organization, which is at the forefront of its field, committed to advancing knowledge and making a tangible difference in the world. Are you an experienced brand champion ready to elevate a powerful brand, ensuring its resonance and integrity across all touchpoints? We are searching for an individual to join a dynamic brand strategy team. In this pivotal role, you will be instrumental in making our brand tangible, relevant, and compelling through robust infrastructure, engaging experiences, and expert strategic counsel. This is a unique opportunity to champion a powerful mission, influence key stakeholders, and leave a lasting mark on our identity and reach, driving brand adoption and fostering strong relationships across the organization. Key Responsibilities Steward and cultivate the organization’s brand image and identity system.Lead brand training initiatives and provide expert counsel to internal stakeholders, continuously improving engagement processes.Ideate, define, develop, and maintain enterprise-wide brand assets, including essential tools and templates.Guide brand application across diverse communication channels and manage the organization’s identity website, ensuring brand standards are current and accessible.Forge strategic relationships across the organization to cultivate brand ambassadors and enforce consistent brand adoption.Track, analyze, and report on the effectiveness of brand adoption efforts, using insights to inform future strategies.Develop and present recommendations to strengthen the brand’s presence and impact.Manage trademarks and licensing to protect the organization’s intellectual property.Guide the development and revision of brand guidelines, adapting to evolving communication landscapes and stakeholder needs.Design and deliver engaging brand trainings to foster widespread understanding and adoption of brand principles.Evolve and maintain a comprehensive brand asset inventory, conceiving and producing new solutions to meet internal stakeholder needs.Collaborate with key internal partners to refresh and maintain the brand portal, promoting the use of brand standards and tools.Monitor best practices in brand health and develop tactics for continuous enhancement.Partner with leadership to strategically evolve the brand.Oversee and provide expert counsel to internal stakeholders via the brand inquiry channel, supported by the brand strategy team.Lead projects from strategy to production, collaborating with the central communications team and strategic partners to advocate for the brand internally and externally.Guide internal constituents, partners, agencies, and vendors to ensure the best expression of the brand across all channels, promoting consistency and managing projects to ensure on-time, on-budget delivery.Develop recommendations to safeguard the long-term health of the brand based on collaborative partner work.Partner with the central communications team and internal stakeholders on brand and creative projects that elevate awareness for the enterprise-wide brand or sub-brands.Lead and/or shape high-profile brand opportunities and initiatives as needed.Contribute to central communications team priorities and projects as assigned. Required Skills & Experience A proven track record as a brand management expert with a broad understanding of brand strategy and management.A creative and strategic mindset, capable of innovative problem-solving.Exceptional organizational skills, meticulous attention to detail, and persistence to drive projects from conception to completion.Comfort working with a high level of autonomy and taking initiative.Familiarity with visual design and design thinking principles.Excellent judgment and advanced diplomacy skills.Strong project management and budgeting expertise, with experience planning and leading projects within budget and scope.Advanced client services and persuasive communication skills, including comfort presenting at the executive level.Proven diplomacy and persuasive communication expertise; experience influencing stakeholders at various levels.Ability to multitask and juggle multiple projects and responsibilities effectively.Experience working collaboratively with creative resources, external agency resources, marketers, and project stakeholders.Experience conducting trainings and/or delivering presentations to diverse audiences, including virtual presentations.Proactive and independent problem-solver with a hands-on work ethic; a true self-starter.Ability to maintain strong working relationships with team members, internal partners, and third-party vendors.Comfortable with both design conception and production-level execution; familiarity with both print and web-based creative applications.A high aesthetic level and clean design style, with prior experience working with visual brand systems.Proficiency in PowerPoint, Word, Excel; project management and/or creative software tools are a plus.Thorough analytical and written communication skills.Strong interpersonal communication and political acumen skills.Bachelor’s degree in marketing, communications, or a related field.Minimum 3 years of experience in a brand, marketing, and/or agency environment. Nice-to-Have Qualifications Experience working in an agency or client-facing role.Thorough understanding of our organization’s mission, vision, goals, and infrastructure.Experience in brand identity, brand marketing, and partnership marketing.Interest in contributing to a leading health and science organization.Interest in brand experience, customer experience, and design practices. About Aquent Talent Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.