Brand Director
Free Fly Apparel · Charleston, SC · 1 mo ago
On-siteMarketingFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description of role, responsibilities, qualifications, required competencies. No explicit Benefits, Pay, Schedule. So we should include About the role (maybe intro paragraph), Responsibilities (list), Requirements (maybe Minimum Qualifications), Qualifications (maybe same as Requirements? but we need differentiate: Requirements could be Minimum Qualifications; Qualifications could be Required Competencies? Or we could combine. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills). We need to decide which sections have content.
We have:
- About the role: first paragraph describing role.
- Responsibilities: list of tasks (People Leadership and Integrated Planning, Brand Strategy and Men’s Category Growth, Strategic Influence Across Creative, Content, and Community, PR and Brand Media Strategy and Agency Management). Could be broken into bullet list.
- Requirements: Minimum Qualifications (8-10 years experience etc.)
- Qualifications: Required Competencies (list of competencies)
- Skills: maybe not separate; could be omitted if no specific skills beyond competencies. Could combine competencies as Skills? But we have both Qualifications and Skills headings; we could put Required Competencies under Skills, and Minimum Qualifications under Requirements. Or we could put Required Competencies under Qualifications. Let's decide: Requirements = Minimum Qualifications. Qualifications = Required Competencies. Skills maybe not needed; we can omit if no specific skill list.
Thus output:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Qualifications
- ... ...
- Manage, coach, and develop team through clear goals, regular feedback, performance reviews, and career development. ... etc. We need to ensure punctuation. Now Minimum Qualifications: "8-10 years of brand or integrated marketing experience, including people management and budget ownershipExperience leading campaigns across direct-to-consumer and wholesale channelsProven ability to shape Creative, Content, and Community strategy, influence leaders without direct authority, and develop effective briefs and campaignsExperience leading PR and brand media strategies, managing agencies, and measuring effectivenessExperience coaching strategic marketers, overseeing marketing operations, and aligning teams around competing priorities" We need to split into bullet items. Now Required Competencies: "Strong strategic and commercial judgment, with the ability to connect brand marketing decisions to business goalsAbility to turn consumer insights into compelling brand stories and marketing opportunitiesStrong creative judgment and the ability to provide clear, constructive feedback on creative workExcellent communication and presentation skills, with the ability to influence and gain alignment across teamsStrong collaboration and relationship-building skills, particularly in a cross-functional environmentAbility to coach, delegate, and develop others while giving team members appropriate ownershipA results-oriented approach with the ability to set clear expectations, track progress, and hold teams and partners accountable" Again bullet list. Now we need to output only HTML fragment. Let's craft. Be careful to not include extra whitespace? It's fine. We'll produce:
- Manage, coach, and develop team through clear goals, regular feedback, performance reviews, and career development.
- Provide guidance on Women’s and Kids marketing plans while maintaining the team’s ownership of category strategy and results.
- Oversee the company’s go-to-market process through the team, providing men’s priorities, removing roadblocks, and resolving cross-functional issues.
- Partner with the Head of Marketing on goals, performance, and resources while holding the team and agency partners accountable for results.
- Translate Free Fly’s overall brand direction into seasonal marketing priorities across category, creative, content, community, and marketing.
- Own the men’s category marketing strategy and growth plan, including target customers, positioning, product stories, seasonal priorities, and budget recommendations.
- Partner with Product to understand the men’s assortment, new products, and customer needs, using research, competitive insights, and performance data to inform marketing strategy.
- Identify opportunities to strengthen the men’s category based on customer insights, market trends, product innovation, and business performance.
- Partner with Creative, Content, and Community leaders to develop plans that reflect customer insights, brand positioning, category opportunities, and business goals.
- Lead the development of men’s seasonal and campaign briefs, including the target audience, objectives, key message, product priorities, and storytelling opportunities.
- Review Women’s and Kids briefs with the team to ensure they support the broader brand direction.
- Provide feedback on campaign concepts, content themes, and community initiatives to keep the work focused, relevant, and connected to business goals.
- Lead regular reviews across Creative, Content, Community, and Marketing to keep plans connected and resolve competing priorities.
- Partner with functional leaders and the Integrated Marketing Manager to keep key briefs and decisions on track for product naming, photography, content production, product detail pages, wholesale pre-selling, and launches.
- Own Free Fly’s PR strategy and manage the PR agency, including communications priorities, seasonal storytelling, earned media opportunities, and agency performance.
- Lead PR agency planning, briefs, deliverables, budgets, and performance reviews in partnership with Creative, Content, Community, and Marketing.
- Own Free Fly’s brand media advertising strategy and manage the brand media agency, including audience priorities, channel strategy, investment plans, campaign objectives, and measurement.
- Review and approve media plans within delegated authority and coordinate placements with creative, content, community, and product launches.
- Partner with E-commerce and DTC teams to connect brand media with customer acquisition efforts.
- Set PR and brand media KPIs and evaluate agency performance, coverage, reach, awareness, consideration, and campaign results.
- 8-10 years of brand or integrated marketing experience, including people management and budget ownership.
- Experience leading campaigns across direct-to-consumer and wholesale channels.
- Proven ability to shape Creative, Content, and Community strategy, influence leaders without direct authority, and develop effective briefs and campaigns.
- Experience leading PR and brand media strategies, managing agencies, and measuring effectiveness.
- Experience coaching strategic marketers, overseeing marketing operations, and aligning teams around competing priorities.
- Strong strategic and commercial judgment, with the ability to connect brand marketing decisions to business goals.
- Ability to turn consumer insights into compelling brand stories and marketing opportunities.
- Strong creative judgment and the ability to provide clear, constructive feedback on creative work.
- Excellent communication and presentation skills, with the ability to influence and gain alignment across teams.
- Strong collaboration and relationship-building skills, particularly in a cross-functional environment.
- Ability to coach, delegate, and develop others while giving team members appropriate ownership.
- A results-oriented approach with the ability to set clear expectations, track progress, and hold teams and partners accountable.
About the role
We are looking for a Brand Director to lead Free Fly’s integrated brand marketing strategy, with direct ownership of the men’s category, PR strategy and agency, and brand media strategy and agency. This role connects consumer insights and business priorities to brand positioning, storytelling, and campaigns that build awareness, strengthen customer loyalty, and drive growth. The Brand Director works closely with leaders across Creative, Content, and Community to align priorities and bring the brand strategy to life across channels. This includes developing clear briefs, providing strategic direction and feedback, and ensuring teams are working toward a cohesive brand vision. The role also directly manages the Integrated Marketing Manager and partners closely with the Head of Marketing to shape overall brand direction and investment priorities.