Brand Development Manager - Dallas

This is an exempt position based in the Greater DFW market.

About the role

The Dallas Brand Development Manager is responsible for developing and growing Weber Ranch 1902 Vodka throughout the Greater DFW market. This role focuses on building strong distributor partnerships, increasing distribution, meeting monthly volume goals, securing menu placements, driving activations, and developing relationships with key on-premise and off-premise accounts. The Brand Development Manager will report to the Region Vice President and serve as an ambassador and brand advisor to consumers, wholesalers, and trade.

Success requires a highly visible market presence, frequent account engagement, and the ability to execute against aggressive growth objectives in one of the company's largest and most strategic markets. The role includes representing the brand at regional and local industry and consumer events, as well as serving as a social media liaison, creating hyper-local content in real time for syndication by the marketing team.

Responsibilities

• Be the face of the brand within the dedicated market and instill brand story and knowledge through multiple daily interactions.
• Promote the brand within the targeted consumer audience, including trade and wholesalers.
• Identify, execute, and recap local events to drive and promote brand awareness.
• Utilize all social platforms to support brand and company initiatives while adhering to company policies.
• Seek and secure new brand and consumer opportunities within the assigned market to increase awareness and engagement.
• Maintain and extend brand relationships within the dedicated market.
• Ensure compliance with all industry legal guidelines and company policies.
• Travel within an assigned territory, up to 50% of the time.
• Manage a travel, entertainment, and promotion budget, including timely expense reporting.
• Develop and maintain strong working relationships with distributor sales representatives, district managers, and leadership teams.
• Conduct regular work-withs and market visits with distributor personnel to drive account execution and brand awareness.
• Influence distributor priorities and secure support for key account initiatives and promotional programs.

Requirements

• Reside in the DFW market.
• 3+ years of beverage alcohol industry experience (supplier, distributor, or agency experience preferred).
• Proven success building distributor relationships.
• Experience managing both on-premise and off-premise accounts.
• Ability to work independently in a remote, field-based environment.
• Availability to work evenings and weekends, including attending consumer events, account activations, tastings, staff trainings, and industry functions.
• Strong presentation and account management skills.
• Frequent moving of product cases, event materials, and barware (up to 50 pounds).
• A valid driver’s license and automobile or other form of transportation for travel within the territory.

Preferred Qualifications

• Strong social media influence.
• Ability to manage an ad hoc schedule.
• Outgoing, competitive personality with superior presentation skills.
• Excellent budget management skills.
• Ability to thrive in a team setting.
• Proficiency in Word, Excel, and PowerPoint.

What success looks like

• Growth in active account base and account engagement.
• Increased menu placements and feature activity.
• Consistent achievement of monthly depletion goals.
• Strong distributor relationships, management, and programming.
• Successful planning and execution of consumer activations.
• Consistent visibility in market and account coverage.
• Timely completion of reporting, expense management, and follow-up activities.
• Active social media engagement with the target audience, including trade and consumers.

Pay

The annual base compensation for this position is $80,000+ with a competitive annual performance bonus, subject to company bonus plan terms and conditions. A monthly auto allowance is also provided.

Benefits

• 401(k)
• Competitive salary
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources
• Premium medical and dental coverage
• Flexible paid time off