Brand Development Designer- Mass Consumer Brands

About the role

The Brand Development Designer is a unique position that combines elements of brand identity design, product development, and creative strategy. This role requires a deep understanding of market trends, consumer behavior, and the ability to translate insights into compelling brand stories.

Responsibilities

• Conduct competitive analysis and white space research across various consumer categories including fashion, home, and food.
• Study trend forecasting, market insights, and consumer behavior to identify brand opportunities.
• Synthesize research into clear, actionable creative direction.
• Translate insights into a cohesive brand aesthetic, defining the color, texture, material, and visual DNA of a brand or collection.
• Think in terms of collections and assortments, not just individual items, identifying what products belong together as a story or consumer solution.
• Develop seasonal or thematic creative briefs that set the direction for a brand or product line.
• Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends.
• Design across the full brand ecosystem, including logo design, brand identity, packaging, graphic design, and marketing materials.
• Ensure a consistent visual through-line across all brand touchpoints.
• Concept and develop presentation layouts and design assets to hand off to team members.
• Pitch & Value Proposition Development: Partner with the Creative Director and cross-functional licensing teams to develop creative brand POV's to sell into clients. Craft captivating, forward-thinking pitch decks that communicate brand strategy, aesthetic direction, and product vision compellingly. Frame work around clear value propositions and white space opportunities that resonate with internal stakeholders.
• Product & Style Guide Development: Lead and contribute to physical product development, from concept through to production. Develop style guides that codify the brand aesthetic and ensure consistency across the product line. Collaborate with the team to ensure creative vision translates accurately into final product.
• Supplier & Production: As needed, manage supplier relationships throughout the product development process. Communicate creative direction clearly to suppliers and licensee partners to ensure product integrity from concept to shelf.

Requirements

• 7+ years of experience in brand design and/or product development within consumer goods.
• A portfolio that shows the thinking behind the work — strategy, concept, and execution together.
• Experience across multiple consumer categories — fashion, home, beauty, food, or similar.
• The ability to look at a market landscape and identify where a brand can own a space.
• Strong presentation instincts — you know how to frame and sell a creative idea, not just design one.
• Experience with physical product development and supplier relationships.
• A forward-thinking mindset with an eye for trend, culture, and consumer behavior.
• Proficiency in Ai platforms, Adobe creative suite, Figma.