Brand Designer - Senior

Your Role

In this role, you’ll lead signage and wayfinding design from strategy to implementation—helping guide people through places in ways that are intuitive, on-brand, and unforgettable. You’ll collaborate with architects, interior designers, strategists, and brand designers to bring environments to life through thoughtful visual communication systems. You’ll work on projects that shape culture, movement, memory, and identity—all through the lens of environmental design.

What You Will Do

• Lead the design, development, and documentation of signage and wayfinding systems across multiple project types and scales
• Translate brand strategy and environmental storytelling into signage systems that are legible, elegant, and experiential
• Collaborate with cross-disciplinary teams to ensure signage and graphics are integrated into architectural and interior design from day one
• Develop programming, sign location plans, message schedules, and documentation packages
• Cook up with clients, fabricators, and consultants through all phases of design
• Guide junior team members through signage workflows, design standards, and implementation best practices
• Help shape the studio’s signage expertise and contribute to growing our portfolio in sports, hospitality, workplace, and mixed-use environments

Your Qualifications

• 10+ years of experience in signage and wayfinding within an architecture or design firm
• Strong understanding of environmental graphic design and its implementation in the built environment
• Bachelor’s degree in Graphic Design, Architecture, Industrial Design, or related field
• Expertise in designing and documenting signage systems—from code and wayfinding signage, to custom brand moments
• Familiarity with room numbering systems, user journey mapping, ADA and building code compliance, and industry standards
• Experience using Revit for signage programming and coordination is a plus
• Advanced proficiency in Adobe Creative Suite, AutoCAD, and Microsoft Office; working knowledge of Revit and SketchUp
• Strong time management skills and ability to prioritize across multiple fast-paced projects
• A high level of professionalism, attention to detail, and follow-through
• Excellent communication and collaboration skills—comfortable leading both internal teams and client conversations
• A proactive, self-starting mindset with the flexibility to adapt to evolving project needs

Life at Gensler

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.