Brand Designer

What You'll Do

• Define and evolve the visual brand.
  • You will shape the look and feel of Profound across all brand touchpoints: campaigns, website, events, social, and beyond.
  • You'll build the systems to get it there consistently.
• Build flexible, scalable design systems.
  • You'll create and maintain a brand design system that gives the broader team, including our Visual Designer, the building blocks to execute on-brand work at speed.
  • Systems that hold up under pressure and leave room to push.
• Design campaign creative.
  • You'll work on visual direction for marketing campaigns from concept through execution, ensuring every asset, digital and physical, tells a coherent, compelling story about what Profound is and why it matters.
• Shape brand experiences.
  • From in-person conferences and events to OOH activations, you'll extend the brand into physical and experiential formats.
  • You'll think about how the brand feels, not just how it looks.
• Push the creative bar.
  • You'll participate in design reviews alongside the Brand lead and Creative director, and be a visible standard-setter for craft across the marketing team.
  • You'll make the work around you better.
• Experiment and challenge.
  • Profound's visual identity has room to grow.
  • We want a designer who can bring their ideas to life and execute on them, and who is curious about where the brand could go next.

What You'll Bring

• 5+ years of experience in brand design, with a portfolio that demonstrates strong visual identity work, not just execution
• A clear, opinionated point of view on typography, color, layout, and composition, with the ability to defend creative decisions clearly
• Experience building and maintaining brand systems that work across digital and physical formats
• Proven ability to design campaign creative from concept through final delivery
• Strong cross-functional collaboration skills: you work well with marketers, writers, and leadership, and you know how to align stakeholders without losing your creative conviction
• Deep proficiency in Figma and Adobe Creative Suite
• Comfort managing multiple workstreams in a fast-moving environment and making independent priority calls
• A high bar for craft and the discipline to hold it under deadline pressure

Bonus Points

• Motion design or animation experience
• Experience designing for SaaS, martech, or data/AI products
• Background in experiential or event design
• Familiarity with AI tools in a creative workflow

Location

• This role is based in New York, NY and works in-office.
• The expected base salary range is $120,000 to $200,000 (NY).
• Profound's total compensation package includes base salary, equity, and a full range of benefits and perks.
• Final compensation will depend on your skills, experience, qualifications, and location, and will be determined during the interview process.