Brand Designer

About the role

We’re eager to find a Brand Designer to join our in-house creative team. We are looking for a self-starting, strong-willed, creative, and strategically focused designer with a clear, clean, and compelling design sensibility. This is an opportunity to use your design powers to help dogs live healthier, happier and longer lives.

What you’ll do

• Create engaging branded marketing and advertising creative, including digital, emails, social, landing pages, print materials, and beyond.
• Deploy our design system across online retail channels, finding ways to tell The Farmer’s Dog story visually to new audiences.
• Continue to develop The Farmer’s Dog brand standards and guidelines, helping to refine our visual style, templates, typography, illustration, and beyond.
• Work closely with art directors, copywriters, and our production team to develop new photography, illustration, and written ad copy to continue differentiating our brand and ensuring a bold identity.
• Partner with cross-functional stakeholders to respond creatively to briefs, brainstorm new assets, and workshop areas of opportunity.

Requirements

• 3+ years in a designer role, whether agency and/or client-side, with experience designing for a wide range of brand and marketing channels.
• A robust portfolio demonstrating deep understanding of typography, color, imagery and graphic elements; including motion graphics.
• Self-starter and self-checker who takes ownership of your work and constantly seeks better.
• Collaborative—open to input and balanced discussions.
• Attention to detail—no detail is too small—and willingness to propose new solutions or bold thinking.
• Expert in the Adobe Creative Suite (Illustrator, Photoshop, and InDesign).
• Comfortable in Sketch and/or Figma with knowledge of web design standard methodologies.
• Designed for online retail environments and e-commerce.
• Video, animation, and/or art direction experience (not required but a plus).
• Love of dogs.

Office Guidelines

We are an in-office culture made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We ask all team members to be in office 4–5 days a week to build a collaborative and invested environment that fosters our unique in-person culture.

Belonging at TFD

At TFD, we anchor belonging in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. We continuously evaluate our practices—from hiring and performance reviews to talent development—to ensure we’re creating a consistent experience that cultivates belonging for all employees. Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our team.

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive healthcare, dental, and vision
• Company-supported mental health benefits
• 12-week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup

Pay

For this role the anticipated hiring base compensation range is USD $80,000–$90,000 annually. The compensation package includes a robust market-competitive base and equity ownership in the company. More information about the value of the equity will be shared at the time of offer. The range is representative of NYC market data; if you are applying to this role outside of the NYC area the range may change.