Brand Designer

Blacksmith builds infrastructure to run CI workloads at scale. Our first product accelerates GitHub Actions by operating a global fleet of bare-metal machines, orchestrating tens of millions of Firecracker VMs weekly for 5,000+ companies and reaching ~$50M in ARR in 2.5 years. We manage thousands of bare-metal servers across multiple regions, schedule 100k+ concurrent vCPUs, and run a petabyte-scale Ceph cluster in-house. Backed by $58.5M from Seed to Series B (led by GV and Peak XV), we’re extending our CI platform to power agent sandboxes and a background coding agent.

About the role

As our first in-house Brand Designer, you’ll inherit and evolve a well-established brand system, shaping how Blacksmith looks and sounds across every touchpoint—website, social, events, decks, swag, and more. You’ll translate complex technical concepts into visuals that resonate with engineers, build a scalable visual system for multiple product lines, and collaborate directly with founders and engineering on launch narratives. This role demands a balance of speed and polish, iterating in public while maintaining high craft standards.

Responsibilities

• Own Blacksmith’s visual and verbal identity across all surfaces (website, social, events, decks, swag, etc.).
• Translate technical concepts into engaging, credible visuals for a developer audience.
• Develop a flexible visual system that scales with new product lines, avoiding static guidelines.
• Collaborate with founders and engineering on launch narratives, from storytelling to assets for Hacker News, X, and the blog.
• Ship fast, iterate publicly, and treat the brand as an evolving extension of the product.
• Raise the bar on craft while maintaining speed and quality across the team.

Requirements

• 5+ years in a brand design role, preferably in developer tools, infrastructure, or complex B2B products.
• A portfolio demonstrating systems thinking and versatility across web, motion, print, and presentation, with strong typography and layout.
• Experience building or evolving a brand for a technical product (not just executing existing systems).
• Ability to articulate design decisions and align engineers and founders.
• Comfort with ambiguity, prototyping, and leveraging tools to explore multiple design options.
• Maniacal attention to polish and an instinct for what resonates with developers.

Benefits

• Medical, vision, and dental insurance.
• Competitive base salary + equity.
• 401k match.
• Unlimited PTO.
• Annual offsite.
• Early-exercise stock options.
• 12 weeks fully paid parental leave (US).