Brand & Content Lead (Spanish Fluency) — Fintech (Growth-stage)

About the role

This is the company's #1 priority hire: own and elevate the brand as a first-time, hands-on leader.

Responsibilities

• Own the complete brand strategy end-to-end, from narrative to campaign execution across social, paid, email, web, and out-of-home.
• Partner with the Head of Growth and founders to make brand awareness a primary growth driver.
• Manage a mixed team of staff, fractional talent, agencies, and vendors while staying creatively hands-on.
• Oversee Spanish-language content quality and cultural authenticity.
• Build brand-health measurement linking creative to business metrics.

Requirements

• 5–10 years in brand/content marketing;
• Spanish fluency and cultural authenticity for a Latin American immigrant audience;
• hands-on creative leadership across channels.

Qualifications

• Fintech or mission-driven consumer brand experience;
• Experience as a first brand hire building from scratch.

Skills

• Strong strategic and creative skills;
• Excellent communication and collaboration abilities;
• Ability to manage diverse teams and stakeholders;
• Experience with brand strategy and execution across multiple channels.

Benefits

Compensation & Benefits: $160K–$200K base (USD), competitive equity. Visa transfers supported; new sponsorship assessed case-by-case.

Pay

$160K–$200K base (USD)

Schedule

Hybrid in New York City, 4 days in office; relocation supported.