Brand & Community Manager

About the Role

We're looking for someone to own how we show up in the world. Consumer social, community, creators, events, and the written stuff that makes people pay attention. You'll shoot it, edit it, write it, post it and show up to it. This is a builder role, not a briefing role.

What You'll Own

Roughly 70% consumer, 30% B2B. Here's what that looks like.

• Consumer social (the biggest piece): Own TikTok, Instagram and YouTube end to end. The calendar, the ideas, the scripts, the shoot, the edit, the caption, the comments. We already have 1.5M followers. They've been underserved and there is enormous upside in giving them something worth showing up for. You'll be in frame or you'll find the people who are. We want someone with opinions about what's working on TikTok this month, not last year
• Community and creators: Build and run our shopper and creator community. Recruit ambassadors, build a UGC pipeline, keep people genuinely engaged rather than just signed up. A community that's quiet isn't a community
• Written content and the mate voice: Ghostwrite LinkedIn for our founders, run both company pages, and give mate a distinct B2B voice that eCommerce marketers actually want to read. Product launches are monthly and you'll own how they land
• Events: Consumer meetups, plus the dinner and side-event circuit at eComm conferences. Guest list, format, room, follow-up. We want events people ask to be invited back to, not events people leave at 7:15
• Paid creative: You won't own the paid budget. You will feed it. Creative variants, hooks, understanding how campaigns and ad groups are structured and what each one needs from you

What Success Looks Like At 6 Months

• Checkmate has a clear vibe and a direction. People can feel what we are
• Our positioning and the way we show up is clear and consistent across every channel
• You've produced consistently viral videos and stayed relevant while doing it
• You swung for the fences. Tried a tonne of crazy ideas. The bigger the better
• You built a content system that produces at low cost. Repeatable, not heroic
• mate has a clear B2B voice and product launches are on lock. Every month, without fail

Requirements

• 3-5 years in consumer brand, social or community. Ideally in-house at a DTC brand, marketplace or consumer app
• You edit your own video and stills. CapCut, Premiere, Canva, whatever gets it done. We want to see things you personally cut
• Comfortable on camera, or clearly good at recruiting and directing people who are
• You write well. Genuinely well. We'll ask for samples
• You've run paid social and understand campaign structure, ad groups and creative testing
• You've built something from close to zero. Not "grew an established account by 15%"

Nice To Have

• You've run events people actually wanted to be at
• Existing creator relationships in shopping, deals, lifestyle or personal finance
• Some B2B or founder-brand experience so the 30% isn't a cold start

Benefits

• Solve real problems: Help brands unlock millions in missed revenue
• Work with top brands: Partner with category leaders like Brooklinen, AG1, and Everlane
• Growth opportunity: Exposure to AI, martech innovation, and fast-moving eCommerce
• Competitive comp package, including equity in a fast-growing, venture-backed company
• Comprehensive medical/dental/vision/other healthcare coverage
• 4 weeks PTO + health days
• 401k plan
• Monthly fitness/wellness stipend
• Company retreats and team get togethers (2x a year)
• Remote-first culture (preference for those near major cities - NYC, LA, SLC, Miami, Chicago, etc.)