Brand Analyst (Hybrid)

Duties & Responsibilities

• Congduct market research to identify trends, competitive landscape, and consumer preferences relevant to our brand.
• Gather raw data from multiple sources.
• Compile and understand major themes within the data.
• Draw sound conclusions from large sums of data and recommend resolutions.
• Make blog, website, and social media recommendations to optimize user engagement.
• Utilize research methodologies to gather qualitative (why and how) and quantitative (what and when) data on brand perception and consumer behavior.
• Collaborate cross-divisionally with teams to align brand strategies and campaigns with business objectives.
• Identify areas of opportunity, challenges, and change impact for brand and cross-divisional initiatives.
• Monitor and analyze brand performance metrics such as brand awareness, brand sentiment, and assess our brand health.
• Prepare comprehensive reports and presentations summarizing findings, insights, and recommendations.
• Assist in the development of campaign effectiveness reporting.
• Develop and maintain audience segmentation.
• Present opportunities and recommendations to the Brand Leadership Team to guide and inspire changes to enhance brand experience.
• Document findings and recommendations.
• Attend meetings and seminars.
• Be available to work additional hours, as the business needs dictate.

Requirements

• High School Diploma and 2 years of experience in marketing, marketing research, data analysis, or a related field.

Qualifications/Skills

• Ability to gather, interpret, and analyze data from various sources to provide actionable insights and make data-driven recommendations.
• Ability to identify emerging trends, innovative approaches, and opportunities for brand differentiation to drive growth and brand awareness.
• Intermediate experience with data analysis tools, such as Google Analytics and Microsoft Excel.
• Excellent oral, active listening, and written communication skills.
• Fully developed and effective presentation skills.
• Time management, organizational, keen attention to detail, and prioritization skills.
• Critical thinking.
• Ability to work both independently and within a team with minimal direct supervision.
• Ability to handle stress professionally, calmly, and effectively.
• Positive and professional attitude.