Branch Marketing Specialist

Job Overview

The Branch Marketing Specialist is responsible for leading video production, podcast and interview production, editing, and visual branding initiatives while maintaining a polished and consistent brand presence.

Job Responsibilities

• Plan, shoot, produce, and edit high-quality video for social media, campaigns, recruiting, education, testimonials, events, and community content.
• Operate production equipment and develop creative concepts that communicate the team’s value proposition.
• Create reels, shorts, promos, captions, motion graphics, transitions, music, branded effects, and long-and short-form content for Instagram, TikTok, Facebook, YouTube, LinkedIn, websites, and related channels.
• Lead setup and production of a branded podcast and interview-style show from concept to publishing.
• Design and maintain an in-house studio, including lighting, audio, video, camera angles, backdrop, set design, and guest flow.
• Cook up interviews with loan officers, agents, clients, referral partners, industry leaders, and community influencers; manage multi-camera recordings, episode edits, trailers, highlights, social clips, intros/outros, and distribution assets.
• Maintain and enhance visual branding across content, including colors, typography, graphics, logo use, style, and presentation.
• Collaborate with leadership on content calendars, campaigns, episode topics, marketing priorities, and scalable production systems.
• Identify trends in mortgage, real estate, social media, and personal-brand marketing; assist with photography, graphics, and related initiatives as needed.

Qualifications And Skills

• Experience in professional videography and video editing, demonstrated through a portfolio or demo reel.
• Advanced understanding of social media strategy, platform optimization, lighting, composition, audio, storytelling, and deadline-driven project management.
• Proficiency with professional content creation and post-production platforms; familiarity with additional editing software, preferred.