Branch Marketing Lead

About the role

At Valley Bank, we believe in people's growth potential. We invest in it, protect it, and focus it. For nearly 100 years, we've been the bank that clients from every industry turn to for our expertise, strategies, and advice—building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth—with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

As the Branch Marketing Lead, you will play a critical role in transforming how Valley engages customers in our branches—turning each interaction into a more personal, relevant, and relationship-driven experience. Across our multi-state footprint, you will help reimagine the branch as a powerful growth channel: one that reflects local market needs while delivering the kind of personalized experience Valley is known for at scale. This is a hands-on leadership role for someone who stays close to the field, translates frontline and customer insight into action, and helps ensure our branches serve clients the only way Valley knows how—with care, relevance, and real human connection.

There has never been a more exciting time to join Valley. As we approach our Centennial, you will help define the next chapter of a bank deeply invested in its communities and committed to building relationships—not just delivering products. This is a chance to leave a meaningful footprint by modernizing branch marketing in a way that strengthens client engagement, deepens loyalty, and brings Valley’s relationship promise to life where it matters most.

Responsibilities

• Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
• Create new strategies to deliver high-impact marketing for branch customers by segment.
• Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.
• Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
• Create and lead execution of learning agenda to measure success, identify new opportunities, and ultimately develop thought leadership and best practices.
• Develop and deliver high-impact presentations with a high level of executive presence.
• Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
• Leverage AI to deliver highly personalized and scalable solutions.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 6 years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation.

Skills

• Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships.
• Able and willing to drive both highly strategic workstreams and tactical project plans.
• Develop strong partnerships; lead through collaboration; recognized as a team player.
• Proven ability to take initiative, influence others, and achieve results.
• Strong analytical, problem-solving, and planning skills with ability to simplify the complex.
• Understands and applies proactive risk mitigation, manages through issues, and escalates appropriately.
• Faces facts, acts on issues quickly, removes roadblocks, eliminates unnecessary bureaucracy, and learns from mistakes.
• Excellent written and verbal presentation skills—especially for C-suite audiences.

Preferred Experience

• Experience in financial services and event/experience marketing.