Branch Manager

About the role

As a Branch Manager at Crescent Electric, you will lead the day-to-day operations of the branch, focusing on efficient operations, strong customer service, and effective execution of the inside sales function.

Responsibilities

• Partner with Sales leadership to align on sales targets for Inside Sales execution.
• Drive profitable sales growth through strategic planning and execution.
• Oversee the execution of the inside sales strategy, pricing, and customer support.
• Build and maintain strong relationships with electrical contractors, industrial customers, OEMs, and other stakeholders.
• Partner with outside sales teams to develop new business and expand existing accounts.
• Assist with account development and make support calls on customers as necessary.
• Resolve customer issues and ensure exceptional service.
• Provide market and customer insight to the AVP for the annual business plan.
• Stay abreast of current markets served, industry trends, new products, market prices, customers, vendors and competitors.
• Establish and maintain a regular business review cadence with key supplier partners to evaluate performance, assess market trends, and align on new product launches and promotional strategies.
• Provide superior customer service and support company goals and objectives using the Company’s Value Added Services.
• Effectively partner with the Pricing Team to be competitive with current market levels while attaining necessary margin and profit goals.

Leadership Duties

• Lead, mentor, and develop branch staff, including inside sales, counter sales, warehouse, and delivery teams.
• Create a culture focused on safety, accountability, collaboration, and customer service.
• Conduct coaching, performance evaluations and pay recommendations.
• Ensure all positions are staffed by qualified and trained personnel.
• Carry out supervisory responsibilities in accordance with the organization’s policies, procedures and applicable laws.
• Provide management and guidance for all work performed in the branch including: branch purchasing, pricing, quotations, contract review, and warehouse activities and/or other staff who are responsible for these functions or areas.
• Perform training analysis by function and implement plans to bridge gaps.
• Attend branch/company meetings and events as required.
• Collaborate on product promotions, training, and inventory strategy.
• Ensure proper stock levels of core electrical distribution products in partnership with the Purchasing Team (e.g., wire/cable, lighting, switchgear, distribution equipment, controls).
• Perform other duties as assigned or requested.

Operational Management

• Ensure compliance with company policies and safety standards.
• Assist with corporate audits as necessary.
• Retain and safeguard all company assets and records as required by executive/corporate management and policies.
• Ensure Crescent’s Business System standard processes are installed and executed at branch.

Cross Functional Partnerships

• Provide backup support for branch drivers to ensure timely customer deliveries.
• Deliver counter service support to assist customers and maintain service levels during peak or staffing gaps.
• Partner with Real Estate to identify, escalate, and resolve facility-related issues, including building repairs, maintenance needs, and safety concerns.
• Collaborate with Supply Chain and Purchasing to maintain appropriate inventory levels, support product availability, and address vendor-related issues or service concerns.
• Work closely with Accounting and Finance to facilitate customer credit approvals, monitor credit limits, and proactively address payment delinquencies or billing discrepancies.
• Serve as a key liaison across functions to communicate branch-level needs, ensuring alignment and responsiveness from internal partners - escalating unresolved issues through appropriate channels while maintaining visibility and accountability for outcomes.
• Build and maintain effective working relationships with internal support teams to ensure compliance with company processes while addressing customer and operational challenges.

Financial Management

• Manage the branch budget and goals, including revenue targets, margins, operating expenses, and profitability.
• Develop annual business plans, budgets, and sales forecasts.
• Analyze performance metrics and implement corrective actions where needed.
• Ensure adherence to pricing strategy, credit policies, and cash management procedures.