Branch Manager

About the role

The Branch Manager at Crescent Electric is responsible for leading and managing the day-to-day operations of the branch, ensuring efficient operations, strong customer service, and effective execution of the inside sales function. This role also involves overseeing warehouse operations, delivery logistics, and inside sales teams, while partnering with the regional sales organization to support customer growth and account development.

Primary Duties

• Partner with Sales leadership to align on sales targets for Inside Sales execution.

• Drive profitable sales growth through strategic planning and execution.

• Oversee the execution of the inside sales strategy, pricing, and customer support.

• Build and maintain strong relationships with electrical contractors, industrial customers, OEMs, and other stakeholders.

• Assist with account development and make support calls on customers as necessary.

• Resolve customer issues and ensure exceptional service.

• Provide market and customer insight to the AVP for the annual business plan.

• Stay abreast of current markets served, industry trends, new products, market prices, customers, vendors and competitors.

• Establish and maintain a regular business review cadence with key supplier partners to evaluate performance, assess market trends, and align on new product launches and promotional strategies.

• Provide superior customer service and support company goals and objectives using the Company’s Value Added Services.

• Effectively partner with the Pricing Team to be competitive with current market levels while attaining necessary margin and profit goals.

Leadership Duties

• Lead, mentor, and develop branch staff, including inside sales, counter sales, warehouse, and delivery teams.

• Create a culture focused on safety, accountability, collaboration, and customer service.

• Conduct coaching, performance evaluations and pay recommendations.

• Ensure all positions are staffed by qualified and trained personnel.

• Carry out supervisory responsibilities in accordance with the organization’s policies, procedures and applicable laws.

• Perform training analysis by function and implement plans to bridge gaps.

• Attend branch/company meetings and events as required.

• Collaborate on product promotions, training, and inventory strategy.

• Ensure proper stock levels of core electrical distribution products in partnership with the Purchasing Team (e.g., wire/cable, lighting, switchgear, distribution equipment, controls).

• Perform other duties as assigned or requested.

Operational Management

• Ensure compliance with company policies and safety standards.

• Assist with corporate audits as necessary.

• Retain and safeguard all company assets and records as required by executive/corporate management and policies.

• Ensure Crescent’s Business System standard processes are installed and executed at branch.

Cross Functional Partnerships

• Provide backup support for branch drivers to ensure timely customer deliveries.

• Deliver counter service support to assist customers and maintain service levels during peak or staffing gaps.

• Partner with Real Estate to identify, escalate, and resolve facility-related issues, including building repairs, maintenance needs, and safety concerns.

• Collaborate with Supply Chain and Purchasing to maintain appropriate inventory levels, support product availability, and address vendor-related issues or service concerns.

• Work closely with Accounting and Finance to facilitate customer credit approvals, monitor credit limits, and proactively address payment delinquencies or billing discrepancies.

• Serve as a key liaison across functions to communicate branch-level needs, ensuring alignment and responsiveness from internal partners - escalating unresolved issues through appropriate channels while maintaining visibility and accountability for outcomes.

• Build and maintain effective working relationships with internal support teams to ensure compliance with company processes while addressing customer and operational challenges.

Financial Management

• Manage the branch budget and goals, including revenue targets, margins, operating expenses, and profitability.

• Develop annual business plans, budgets, and sales forecasts.

• Analyze performance metrics and implement corrective actions where needed.

• Ensure adherence to pricing strategy, credit policies, and cash management procedures.