Bra Designer

About the role

This is an on-site role based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding. The Bra Designer creates commercially viable, consumer-driven bra designs that strengthen brand identity, meet seasonal development milestones, and deliver product solutions aligned to fit, construction, quality, cost, and margin expectations. This role translates trend, consumer, and business insights into successful product concepts and partners cross-functionally to move ideas from design through adoption and customer presentation.

Responsibilities

• Consumer-Driven Product Design: Delivers bra concepts, silhouettes, CADs, line drawings, and prototypes that reflect brand strategy, consumer needs, fit expectations, and seasonal assortment direction. Translates trend, marketplace, and consumer insights into designs that strengthen brand relevance and support commercial growth. Creates product solutions that balance comfort, support, aesthetics, wearability, and consumer value.
• Cost-Conscious Product Development: Selects fabrics, components, pad constructions, and molding solutions that achieve the desired user experience while supporting target cost, quality, and margin goals. Partners with Product Engineering and suppliers to evaluate construction options, resolve feasibility concerns, and protect design intent. Makes informed trade-off recommendations that support consumer appeal, manufacturability, and profitability.
• Seasonal Calendar Execution: Moves design work through the seasonal product development calendar with timely decisions, accurate technical direction, and clear communication to cross-functional partners. Completes design deliverables, sample reviews, revisions, and presentation materials on schedule to support line development milestones. Anticipates issues that may impact timing, quality, or adoption and proactively escalates solutions.
• Cross-Functional Line Adoption: Partners with Merchandising, Marketing, Product Engineering, Mold Technicians, Fabric Development, suppliers, and customers to refine designs, support assortment decisions, and drive successful product adoption. Communicates design intent clearly through sketches, CADs, tech packs, sample feedback, and presentation materials. Incorporates stakeholder feedback while maintaining alignment to brand direction, consumer needs, and business priorities.
• Category and Trend Leadership: Maintains strong category expertise through competitive shopping, marketplace research, best-seller analysis, and trend translation that informs new style creation and current style evolution. Identifies opportunities to refresh existing products, introduce new solutions, and address emerging consumer preferences. Shares relevant trend and competitive insights that help shape seasonal design direction and assortment strategy.

Requirements

Bachelor’s or Associate degree in Design required. 5+ years of experience in bra design.

Qualifications

• Proficient knowledge of bra sewing techniques, pattern construction, pad development, molding, fitting, and grading.
• Strong technical flat sketching ability and ability to translate design intent into clear development direction.
• Proficiency with design and product development