Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where posting has real specific content. We need to parse the posting. Key info: - Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA. - The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement. - The Successful Candidate Will Support day-to-day activities necessary for the successful operation of social media and digital marketing Be detailed oriented Understand how to leverage content to build sales. - Education And Experience Bachelor’s degree Five years + experience in social media marketing/branding or digital marketing is required Relevant digital book marketing experience, including advertising strategies and placements, specifically LinkedIn and YouTube, other social media platforms, and other opportunities. - Skills Required MS Office Suite Hootsuite or equivalent social media aggregator YouTube platform LinkedIn platform Writing and editing proficiency Familiarity with Canva is helpful Ability to work in a highly collaborative workplace Enthusiasm for books, publishing, and sales and marketing Understanding of APA’s mission and how it relates to the publishing program - Responsibilities: Content Creation & Scheduling: Produce engaging, tailored content (photos, short-form video) to build community, managing daily posting across platforms. Campaign Management: Plan, implement, and monitor social campaigns, giveaways, and promotions to support title launches and backlist marketing. Author Support: Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency. Community Engagement: Actively monitor and respond to comments/messages to foster a vibrant community and manage brand reputation. Analytics & Reporting: Analyze social media metrics to track campaign success and provide insights to improve future strategies. Influencer Relations: Develop relationships with influencers (BookTokers, Bookstagrammers) to increase visibility. Trend Monitoring: Stay current on social media trends, tools, and digital marketing developments to keep content relevant. Other duties as assigned - About APA: description of organization, benefits program: Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more. - Job Location: Remote: APA jobs may be considered for remote work eligibility as defined in APA’s Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: list. - Application instructions, EEO etc to be removed. We need to include sections: About the role (maybe a summary), Responsibilities, Requirements (Education and Experience), Skills, Benefits, Pay?, Schedule? The posting mentions work week: 37.5-hour work week with one-hour lunch breaks each day. That's schedule info. Also salary: "APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA." That's pay info but not specific numbers. According to rules: do NOT create Pay/Schedule/Benefits sections unless the posting actually states them. It does state schedule (37.5-hour work week with one-hour lunch breaks each day). So we can include a Schedule section. Pay: they mention salary based on considerations but no specific figure or range. The rule says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting does state that salary is based on considerations, but not a specific number. Is that considered filler? It's not a specific number, but it's stating that salary is based on considerations. That could be considered substantive? The instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state something about salary (based on considerations). That's stating something, albeit not a number. However they also say "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". The phrase "based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA" is not exactly filler like "commensurate with experience". It's more specific. I'd say we can include a Pay section with that sentence. Benefits: they list benefits in About APA paragraph. So we can include Benefits section. Schedule: we have the 37.5-hour work week with one-hour lunch breaks each day. So include Schedule. Now we need to avoid repeating job title as heading. So no heading for the title. We need to use

for section headings. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information; do not invent or summarize away detail. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Thus we will produce sections: About the role (maybe a summary paragraph), Responsibilities, Requirements (Education and Experience), Skills, Benefits, Pay, Schedule. Check each section for content. About the role: we have a description: "The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement." Also "The Successful Candidate Will Support day-to-day activities necessary for the successful operation of social media and digital marketing Be detailed oriented Understand how to leverage content to build sales." That's a bit messy but we can combine into prose. We could also include "About APA" description? That's more about organization, not role. But we could put that under About the role? Actually "About APA" is separate. But we might not need a separate heading for About APA unless we have content. The instructions say use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we could have an "About the role" section that includes the role description. The "About APA" description could be part of Benefits? Actually benefits are separate. The organization description could be omitted? It's substantive but not covered by headings. Perhaps we could include it in a paragraph under About the role? But it's about the organization, not the role. However we could still include it as part of the role description? Might be okay. But we could also create a section "About APA" but not in the list of allowed headings? The instructions say use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It implies those are typical but not exclusive? Safer to stick to those. We can incorporate the APA description into Benefits or maybe a separate paragraph without heading? But we need to output only HTML fragment; we can include paragraphs without heading. The instruction: "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't say we cannot have other headings, but we should follow the pattern. Probably best to include only those headings that have content. We can put the APA description in a paragraph under Benefits? Actually benefits are separate. Could put it under a heading "About the role"? Might be odd but acceptable. Alternatively we could create a section "About APA" as a heading but not in the list; risk being considered not following instruction. Safer to incorporate into Benefits or maybe a paragraph without heading. Let's decide: We'll have sections: - About the role (h3) containing role description. - Responsibilities (h3) with ul list. - Requirements (h3) containing education and experience (maybe also qualifications). We'll put education and experience as ul list. - Skills (h3) with ul list. - Benefits (h3) with ul list. - Pay (h3) with p describing salary based on considerations. - Schedule (h3) with p describing 37.5-hour work week with one-hour lunch breaks each day. We must not include filler like "Other duties as assigned" maybe we can include as part of responsibilities list? It's a duty; we can include as li. Now we need to ensure we preserve all substantive information. Let's extract details: Role description: - The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement. - The Successful Candidate Will Support day-to-day activities necessary for the successful operation of social media and digital marketing Be detailed oriented Understand how to leverage content to build sales. We can combine: "The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement. The successful candidate will support day-to-day activities necessary for the successful operation of social media and digital marketing, be detail‑oriented, and understand how to leverage content to build sales." Now Responsibilities list: - Content Creation & Scheduling: Produce engaging, tailored content (photos, short-form video) to build community, managing daily posting across platforms. - Campaign Management: Plan, implement, and monitor social campaigns, giveaways, and promotions to support title launches and backlist marketing. - Author Support: Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency. - Community Engagement: Actively monitor and respond to comments/messages to foster a vibrant community and manage brand reputation. - Analytics & Reporting: Analyze social media metrics to track campaign success and provide insights to improve future strategies. - Influencer Relations: Develop relationships with influencers (BookTokers, Bookstagrammers) to increase visibility. - Trend Monitoring: Stay current on social media trends, tools, and digital marketing developments to keep content relevant. - Other duties as assigned. We'll put each as li. Requirements (Education and Experience): - Bachelor’s degree - Five years + experience in social media marketing/branding or digital marketing is required - Relevant digital book marketing experience, including advertising strategies and placements, specifically LinkedIn and YouTube, other social media platforms, and other opportunities. We could also include "Education And Experience" heading but we are using Requirements. Skills: - MS Office Suite - Hootsuite or equivalent social media aggregator - YouTube platform - LinkedIn platform - Writing and editing proficiency - Familiarity with Canva is helpful - Ability to work in a highly collaborative workplace - Enthusiasm for books, publishing, and sales and marketing - Understanding of APA’s mission and how it relates to the publishing program Benefits (from About APA paragraph): - Remote Work/Flexible Scheduling - 401(k) option with employer match of up to 4% - Medical, dental, and vision insurance options - Outpatient mental health benefit - Paid personal/vacation time plus 12 paid holidays - Family/Medical Leave - Tuition assistance - Employee Assistance