BoatUS Digital Marketing Program Lead

Key Responsibilities

• Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.
• Translate high-level paid media strategies into actionable plans for agency partners.
• Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards.
• Cook up and oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.
• Own the execution and oversight of traditional and digital media buys, including placement strategy, budget stewardship, and performance evaluation.
• Partner with agencies to review media plans, approve placements, and ensure campaigns deliver efficiently, compliantly, and to performance expectations.
• Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.
• Maintain reporting cadences and deliver clear, data-driven insights.
• Cross-functional Collaboration:
  • Collaborate cross-functionally with internal BoatUS teams, including SEO, Email, Partnerships, and Creative to ensure integrated, consistent, and timely execution of marketing initiatives across channels.
  • Partner closely with email stakeholders to align paid media and Direct Mail campaigns with member acquisition, onboarding, retention, and cross-sell journeys, ensuring consistent messaging and audience strategy.
  • Work with Creative teams to brief, review, and refine creative assets that meet BoatUS brand standards, campaign objectives, and channel-specific best practices across digital and offline channels.
  • Collaborate with leadership to align on audience definitions, performance measurement, attribution considerations, and reporting insights that inform ongoing optimization and future planning.

Direct Mail Program Ownership

• Lead end-to-end execution of Direct Mail drops: audience/list coordination, vendor processing instructions, quality checks, and deployment readiness.
• Manage Direct Mail vendors and operational workflows (e.g., merge/purge rules, list handling instructions, deliverables, and timelines).
• Own Direct Mail performance tracking and response-rate estimates and recommend changes to improve results when needed.
• Cook up Direct Mail plans with adjacent communications.

Education & Experience

• Bachelor’s degree in business administration, Marketing, or communications.
• 2-3 years of progressive experience in paid media, including hands-on channel management.
• Demonstrated experience managing large-scale paid media budgets across multiple channels.
• Experience working with or managing paid media agency relationships preferred.

Knowledge, Skills & Abilities

• Advanced understanding of paid media strategy, planning, and optimization across paid search, paid social, display, and programmatic channels.
• Strong knowledge of paid search, including keyword strategy, content alignment, Google Search (PPC), Bing Search (PPC), Google Performance Max, and Meta (Facebook and Instagram) channels.
• Proficiency in audience targeting strategy, segmentation, and performance tracking.
• Ability to effectively leverage AI tools and technologies to streamline workflows, enhance productivity, and improve work quality.
• Strong analytical skills to connect campaign KPIs to business outcomes and translate data into strategic recommendations.
• Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
• Adaptability to evolving market trends, platform changes, and organizational priorities.