Onboard Marketing Lead

Job Summary

The Onboard Marketing Lead is responsible for driving the execution of strategic and tactical marketing initiatives to maximize guest engagement and revenue performance across the NCLH fleet. This role involves leading promotional activities, overseeing collateral development, and collaborating closely with cross-functional leadership to ensure a premium, seamless guest experience both pre-cruise and onboard.

Position Responsibilities

• Lead the coordination and delivery of high-impact marketing campaigns across key onboard revenue channels, including Shore Excursions, Food & Beverage, Spa, and Retail.
• Oversee the development of marketing assets, digital signage, and print collateral, ensuring brand consistency and alignment with strategic objectives.
• Manage the digital presence of onboard revenue verticals across ncl.com and the NCL app, spearheading product launches and functionality enhancements.
• Partner with internal departments (Creative, Digital, Operations) and external vendors to execute marketing strategies and promotional events.
• Synthesize performance data into comprehensive project reports and presentations for management review, identifying trends and opportunities for optimization.
• Facilitate and contribute to brainstorming sessions regarding digital roadmaps, new initiatives, and special revenue-generating projects.
• Serve as a subject matter expert for onboard marketing efforts, performing other job-related duties as assigned to support the team's objectives.

Qualifications

• DEGREE TYPE: Bachelor's Degree
• Field(s) Of Study: Business Administration, Hospitality Management, Finance, Marketing, or a related field
• Experience: Minimum of 3 years of experience in Marketing, Advertising, or a related corporate environment. Strong Project Management and/or Relationship Management experience is required. Prior experience in the cruise, travel, or hospitality industry is highly valued. Familiarity with Shopify, Magento, WooCommerce, or similar e-commerce platforms is preferred.

About NCLH

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destinations each year.

Equal Opportunity Employer

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.