BMW Genius

About the Role

The BMW Genius will ensure the overall appearance, workflow, and customer delivery experience of the BMW of Myrtle Beach Sales Department. You will provide expert guidance, technical support, and education to BMW Sales and Service clients regarding vehicle features, functionality, and technology. This position serves as the starting point for an automotive career, with opportunities for ongoing education and personal growth within our team.

Responsibilities

• Welcome customers and create a positive first impression by showcasing enthusiasm and expertise.
• Engage with customers to understand their needs, preferences, and technical questions related to their BMW vehicles.
• Organize BMW Sales Inventory and merchandising.
• Conduct new sales deliveries and schedule encore deliveries with sold clients.
• Utilize exceptional interpersonal skills to build lasting relationships and enhance customer satisfaction with the brand.
• Develop an in-depth understanding of BMW models, including features, technology, safety systems, infotainment, and convenience options.
• Demonstrate and explain vehicle features, assisting customers in setting up and personalizing advanced settings.
• Provide technical assistance, troubleshooting, and solutions for vehicle systems and technology.
• Collaborate with sales and service departments to resolve technical issues.
• Participate in ongoing BMW education courses and workshops.
• Create informative materials, guides, and resources to help customers optimize their vehicle’s capabilities.
• Assist customers in navigating BMW’s digital platforms, including mobile apps, online resources, remote services, over-the-air updates, and connectivity features.
• Collect customer feedback and relay insights to the dealership to improve customer experiences.
• Collaborate with sales and service teams to identify opportunities for customer engagement and satisfaction improvement.