Bloomingdale's Marketing Special Events Coordinator

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We strive to make Bloomingdale's like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie's—everyone plays a critical role in bringing our mission to life. Our inclusive culture promotes diversity of background, thought, and opinion, ensuring all colleagues have a voice and access to share their thoughts with leadership.

About the role

The Marketing and Special Events Coordinator assists in executing Bloomingdale's Integrated Marketing campaigns through in-store events and activations. This role involves collaboration with internal store partners, vendor partners, and external community organizations to drive brand awareness and customer acquisition, positively impacting market share on a localized level. The Coordinator represents the Bloomingdale's brand professionally to enhance our reputation and promote business objectives.

Responsibilities

• Pursue localized opportunities in alignment with the Marketing and Special Events Senior Manager and store leadership to cultivate customers and build sales.
• Support local accelerated growth of priority businesses with event intensification that builds store animation and experience.
• Assist in planning and executing all aspects of in-store events and activations that support Central and local strategy.
• Track post-event results, share photos, and provide feedback to Central partners.
• Enhance Central event strategy by securing local sponsorships, co-branding opportunities, and community initiatives to build productive relationships, foster customer loyalty, and drive commerce.
• Partner with the Store Leadership team to create curated event experiences for Bloomingdale's top-spending Luxe, Unlocked, and Top of the List (TOL) clients.
• Collaborate with local client teams to monitor visit frequency, engagement, and spend as it relates to event participation.
• Work with the Central Earned Media team to enhance local media plans, secure publicity, and partner with brand-appropriate social media influencers and bloggers.
• Guide General Manager(s) on productive involvement in outside organizations and events.
• Leverage corporate philanthropy giving programs to maximize community impact and fundraising.
• Serve as the point person for external communication locally when needed.

Requirements

• 1-2 years of direct experience.
• Excellent communication skills, with a focus on keeping others informed, organization, attention to detail, and clear, concise presentation of information.
• Strong leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at multiple levels.
• Hybrid work model: 4 days in-store and 1 day remote.
• Ability to work a flexible schedule based on the event calendar and company needs.
• Perform essential job functions such as communication, collaboration, and use of office/computer systems.
• Ability to access and review written and electronic information, move within the work environment, and interact with workplace materials.