Biomedical Marketing Manager (B2B)

The American Red Cross is seeking a strategic, self-motivated marketing manager to develop innovative marketing plans that support recruitment, deeper engagement, and better customer relationships with blood drive sponsors. This position is fully remote and located anywhere in the continental United States.

About the Role

Join the American Red Cross and touch millions of lives every year while experiencing the greatness of the human spirit. As one of the nation’s premier humanitarian organizations, we are dedicated to helping people in need. When you join our team, you have a direct impact on a meaningful mission and help save lives every day. Our work environment is collaborative, respectful, and inclusive, with a focus on building allyship and a culture of belonging.

Responsibilities

• Plan, develop, and execute comprehensive, cross-channel B2B marketing campaigns to achieve marketing objectives and strategic priorities across strategic segments.
• Support the Sponsor Marketing Operations Team, including B2B marketing campaign execution, tracking, and development.
• Support the Senior Marketing Manager, Sponsor Marketing.
• Evaluate and report program effectiveness; identify, direct, and research best channels to improve marketing effectiveness and brand enhancement opportunities.
• Develop tools or systems to deliver desired customer experience and provide research-based consultation on themes and messaging.
• Write and proof marketing tactics, providing Associated Press Style and Red Cross brand copy editing suggestions to cross-functional teams.
• Serve as the subject matter expert for strategic marketing, evaluating existing messaging, creative, and marketing initiatives for alignment across teams.
• Identify and implement effective and productive marketing strategies.
• Manage the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.
• Use best practices and knowledge of internal and external business issues to solve complex problems.
• Manage timelines and budgets, ensuring high-quality production of marketing resources.
• Work Eastern time zone hours (EST or CST ideal).
• Approximately 10% travel may be required.

Requirements

• Bachelor’s degree required.
• Five plus years of related experience in Marketing, Advertising, or equivalent field.
• B2B Marketing Experience preferred.
• Blood Drive host experience welcomed.
• Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities.
• Highly developed leadership and oral and written communication skills.
• Ability to assimilate information quickly, analyze problems, and implement solutions.
• Proficiency in Microsoft Office applications, with highly proficient expertise in Excel.
• Self-motivated, as this position is fully remote.
• Proven track record of developing and maintaining large-scale initiatives from the ground up in support of customer-focused direct marketing activities.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Proven success working in and fostering collaboration across cross-functional teams.
• Ability to identify opportunities and challenges, gather necessary information, and implement resulting campaign strategies.
• Comfort working with senior leadership and ability to influence without authority.
• Experience with prospecting/acquisition is desirable but not required.

Preferred Qualifications

• B2B Marketing experience.
• Proven skill in copy editing/proofreading.
• Strong analytical skills.

Benefits

• Medical, Dental, and Vision plans.
• Health Spending Accounts & Flexible Spending Accounts.
• Paid Time Off: Starting at 15 days a year, based on job type and tenure.
• Holidays: 11 paid holidays (six core holidays and five floating holidays).
• 401K with up to 6% match.
• Paid Family Leave.
• Employee Assistance Program.
• Disability and Insurance: Short-term and Long-term.
• Service Awards and recognition.

Pay

The salary range for this position is $94,000 - $100,000 annually.