Bilingual Product Marketing & Training Manager

Location: Mansfield, MA
Work Arrangement: Hybrid (in-office presence will be important for video productions, product demonstrations, etc.)
Compensation: $110,000–$118,000 annually
Bilingual Requirement: Fluent in Spanish and English, both written and spoken, required

About the role

Kelly is seeking a Bilingual Product Marketing & Training Manager to work with our client, a long-established direct-selling company, on a direct hire basis. This newly created role is responsible for translating product features, benefits, and usage information into compelling, easy-to-understand content. It will develop the strategic content outlines, messaging direction, and product expertise that enable the Communications and Creative teams to bring content to life.

The ideal candidate brings cookware or housewares experience, a strong understanding of consumer products, and experience developing product marketing, training, or educational content.

Responsibilities

• Develop product marketing strategies and content plans supporting new product launches, product education, and promotional initiatives
• Translate product features and technical information into clear, compelling consumer benefits and content outlines
• Partner with Product Development and Marketing leadership to understand product positioning, target audiences, competitive differentiation, and key selling points
• Develop content briefs and strategic outlines for videos, web content, photography, recipes, product demonstrations, and other marketing assets
• Support marketing initiatives for both new and existing products to increase consumer awareness, engagement, and sales
• Develop product-based training content and educational materials for internal and external audiences
• Create clear, user-friendly Use & Care information that helps consumers understand how to properly use, care for, and maintain products
• Develop training content for new and existing products, including features, benefits, demonstrations, usage, and best practices
• Partner with the Training team to translate content outlines into LMS courses and other training vehicles
• Support training initiatives for sales teams, direct-selling organizations, retail partners, and other key audiences
• Serve as the product marketing and training content strategist, providing the expertise and direction needed to develop effective consumer-facing content
• Partner with the Communications team, which owns final copywriting, by providing strategic content outlines, messaging direction, product knowledge, and creative briefs
• Collaborate with Creative on video, photography, product demonstrations, and other visual content
• Partner with Digital and Social teams to adapt and deploy content across appropriate channels
• Participate in video productions and product demonstrations, providing product expertise and content direction
• Work cross-functionally with Product Development, Marketing, Training, Communications, Creative, Digital/Social, and Sales teams
• Develop content that supports direct-selling and consumer education initiatives
• Apply an understanding of direct selling to product training, demonstrations, and sales enablement content
• Identify opportunities to make complex product information approachable, engaging, and actionable for consumers and sales representatives

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3–5+ years of experience in consumer products, with cookware or housewares experience required
• Fluent Spanish/English communication skills required, both written and spoken
• Experience developing product marketing, training, or educational content
• Experience supporting product launches and/or brand or product management initiatives
• Direct-selling experience strongly preferred
• Experience with video, photography, product demonstrations, recipes, or other consumer-facing content is a plus
• Experience with an LMS or digital training platform is preferred but not required
• Candidates with experience at product-focused consumer brands such as Ninja, iRobot, or similar companies are encouraged to apply
• Strong project management, communication, presentation, and collaboration skills
• Comfortable working in a fast-paced, cross-functional environment
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint

Benefits

Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan.