Digital Marketing Manager (Bilingual)
Boral Agency · Houston, TX · 5 days ago
HybridMarketing$60k–$80k/yrFull-time
About the role
We’re a bilingual agency specializing in helping businesses stand out through innovative marketing strategies. Our team is passionate about crafting impactful campaigns, optimizing digital presence, and helping brands grow in competitive markets. We are looking for a dynamic Digital Marketing Account Manager to own and execute digital marketing strategy across paid and owned channels, serving as the lead point of contact and building strong, long-lasting client relationships.
Responsibilities
- Build full-funnel marketing plans (quarterly/monthly) tailored to each client's goals, spanning SEO, paid media, email, content, social, and lead generation.
- Define positioning and messaging, translating insights into integrated campaigns with clear roadmaps, timelines, and KPIs.
- Collaborate with internal teams (design, development, content, media) to execute campaigns smoothly and on-brand.
- Present strategies and performance updates via Canva or PowerPoint with clarity and confidence.
- Analyze competitors, keywords, and campaign data to optimize in real time and identify ROI opportunities.
- Track full-funnel KPIs and use data to drive decisions, spotting upsell/cross-sell opportunities along the way.
- Manage a portfolio of 6–9 active clients with strong organization, time management, and proactivity.
- Lead monthly strategy calls and deliver reports, staying ahead of challenges before they escalate.
- Stay current on marketing trends, tools, and platforms.
Requirements
- Ready to jump in on day one with hands-on experience creating and owning digital marketing strategies, not just executing someone else's plan.
- College degree in Marketing, Advertising, Business, Communications, or equivalent experience.
- 4+ years working directly with clients in a fast-paced, deadline-driven environment.
- Exceptional communication, grammar, proofreading, and editing skills.
- Fluent in English and Spanish.
- Advanced knowledge of marketing tools and technology, including LinkedIn Ads, Meta Ads, SEO, WordPress, Canva, HubSpot, Airtable, Google Analytics, and Google AdWords. Certifications preferred.
- Strong attention to detail (e.g., noticing the missing “m” in “grammar” above).
Pay
$60,000.00 - $80,000.00 per year depending on experience.
Schedule
Full-time, hybrid. Requires 2 days per week at our coworking space inside Lifetime Fitness. Remote work allowed from anywhere during summer and holidays.