Product Marketing & Training Content Manager - Bilingual

Location: Mansfield, MA | Employment Type: Full-Time | Work Arrangement: Hybrid (onsite for shoots)

About the Role

This position plays a key role in educating consumers on product usage, care, and benefits through engaging training programs and marketing content. The ideal candidate is bilingual in Spanish and English, has experience within consumer goods or housewares, and is passionate about creating content that enhances the customer experience.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This role requires close collaboration in a team environment.

Responsibilities

• Assist in the creation of user-friendly Use & Care materials for consumers.
• Develop product training and marketing content for new and existing products, ensuring accurate use and care information.
• Partner with the Training team to convert content into LMS courses and other training formats.
• Create product marketing plans to support new product launches and promotional campaigns for existing products.
• Coordinate the development of videos, website content, photography, recipe content, and other marketing assets.
• Collaborate with Creative teams on content creation and partner with Digital and Social teams on content deployment.
• Support initiatives that drive product awareness, consumer education, and brand engagement.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 3-5 years of experience within the housewares or consumer goods industry.
• 1-2 years of experience developing training content.
• Direct sales experience is preferred but not required.
• Experience in marketing, brand management, and/or product management.
• Proven track record of supporting and leading marketing projects.
• Strong project management, communication, presentation, and collaboration skills.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Experience with Learning Management Systems (LMS) is preferred but not required.
• Fluency in both English and Spanish is required.