Beverage Promo and Sampling Rep - Multiple Locations - Outlaw Light

About the role

At Outlaw Light, the Beverage Sampling Representative is the face of our brand at retail and on-premise accounts across the country. This position is responsible for executing in-store and on-premise sampling events, driving trial and awareness of Outlaw Light among new and existing consumers.

Job Responsibilities / Main Functions

• Executing planned sampling events at retail, grocery, and on-premise accounts
• Engaging consumers in a knowledgeable, enthusiastic, and brand-appropriate manner
• Maintaining proper product handling, temperature control, and presentation standards throughout events
• Tracking and reporting consumer feedback, product movement, and event outcomes via designated reporting tools
• Coordinating with distributor partners and store/venue management to confirm event logistics
• Replenishing product and branded collateral as needed during events
• Completing all required recordkeeping accurately and in a timely manner
• Maintaining a clean, organized, and professional sampling station at all times
• Representing Outlaw Light Beer brand standards with professionalism and pride
• Staying informed on product portfolio, brand story, and competitive landscape
• Communicating proactively with the Division Market Lead regarding scheduling, account feedback, and competitive activity
• Adhering to all safety regulations at all times
• Other tasks as assigned

Core Competencies

• Consumer Engagement: Builds genuine connections with consumers through approachable, credible, and enthusiastic brand storytelling. Creates memorable product experiences that drive trial and repeat purchase intent.
• Continuous Improvement and Learning: Demonstrates a proactive commitment to ongoing improvement by maintaining a teachable mindset — seeking feedback, asking questions, remaining open to coaching, and contributing ideas to enhance event performance and consumer experience.
• Problem Solving: Identifies on-site challenges quickly and uses sound judgment to evaluate alternatives and implement effective solutions in real time, keeping events running smoothly.
• Attention to Detail: Is thorough when performing event setup, compliance checks, and reporting; conscientious about attending to brand standards and consumer safety details.
• Teamwork: Works cooperatively and collaboratively with distributor partners, retail staff, and fellow brand ambassadors to ensure events achieve shared brand and volume goals.
• Communication: Presents information clearly and confidently, both in consumer-facing conversations and in written event reporting. Adapts tone and content to suit the audience and purpose.
• Multitasking: Successfully manages multiple responsibilities simultaneously — consumer interaction, compliance monitoring, inventory management, and reporting — while staying focused on event outcomes.
• Workload & Time Management: Uses time productively and effectively; arrives event-ready and on time. Prevents irrelevant issues from interfering with event execution and ensures all post-event reporting is completed within established deadlines.
• Passion for Beer: Internally motivated to stay knowledgeable, enthusiastic, and committed to representing Outlaw Light Beer with authenticity and energy at every consumer touchpoint.

Required Knowledge, Skills, And Abilities

• Education: High School Diploma or equivalent
• Experience: 21 years of age or older, minimum 1 year of experience in beverage sampling, brand ambassador, retail demonstration, or related consumer-facing role
• Knowledge: Working knowledge of beer and/or the beverage alcohol industry preferred, familiarity with state and local alcohol sampling laws and compliance requirements preferred
• Skills: Strong interpersonal and public communication skills in English, both verbal and written, basic computer skills including email, Google Docs, and mobile reporting apps, good organizational skills and the ability to manage event logistics independently, flexibility to work evenings, weekends, and holidays as event schedules require, reliable transportation to and from event locations, committed to workplace safety and responsible alcohol service practices, positive, consumer-first attitude and a genuine passion for beer