B2C Performance Marketer | AI-first

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2C Performance Marketer | AI-first based in the United States. This is an exciting opportunity for a growth-focused marketer who thrives on building and scaling high-performing customer acquisition strategies in a fast-paced, AI-driven environment.

Responsibilities

• Own the full B2C paid acquisition strategy, including campaign planning, execution, optimization, and performance analysis.
• Create and optimize high-converting ad creatives, messaging, landing pages, and customer acquisition campaigns across paid channels, with a strong focus on Meta platforms.
• Develop AI-powered workflows that accelerate creative production, campaign management, and marketing experimentation.
• Monitor key performance metrics including CAC, ROAS, conversion rates, and customer lifetime value, continuously improving campaign profitability.
• Collaborate closely with sales, CRM, creative, and product teams to align acquisition efforts with broader business objectives.
• Conduct ongoing testing and experimentation to identify new growth opportunities and improve marketing performance.

Requirements

• Proven experience managing and scaling B2C paid acquisition campaigns with measurable business results.
• Strong expertise in direct-response marketing, webinar funnels, VSL campaigns, info-product marketing, or similar customer acquisition models.
• Hands-on experience with Meta Ads and other digital advertising platforms.
• Strong understanding of AI-powered marketing tools, automation workflows, and agent-based productivity solutions.
• Demonstrated ability to independently execute campaigns from strategy through implementation and optimization.
• Excellent analytical skills with experience interpreting marketing data to drive performance improvements.
• Strong communication, creativity, and problem-solving skills with a proactive, ownership-oriented mindset.
• Experience collaborating in cross-functional, remote, and fast-paced environments.

Benefits

• Competitive compensation package.
• Profit-sharing opportunities and equity participation.
• Fully remote work environment with global collaboration.
• Company-provided equipment.
• Paid vacation and time off.
• Opportunity to build and scale high-impact AI-first marketing initiatives.
• High level of ownership with direct exposure to executive leadership.
• Collaborative, innovative, and growth-oriented work culture.