B2B/Product Marketing Lead

About the Role

Sweatpals is looking for a B2B / Product Marketing Lead to own the full marketing journey for our host community — from the moment a fitness entrepreneur or community leader discovers Sweatpals to the point they're a loyal advocate for the brand. You'll sit at the intersection of Lifecycle, Growth, Sales, and Product, turning what we build into reasons for hosts to join, stay, and grow with us.

Responsibilities

• Host product marketing & feature adoption (~50%): Partner with Product on the roadmap, translating new features into clear value narratives for Hosts, and own end-to-end launch plans for new feature sets to our Host base.
• Sales & success enablement, proof point development (~30%): Develop host case studies and proof points that flex across channels — sales, email, social, and blog — to drive feature adoption and host success.
• Host communications & activation messaging (~20%): Partner with Lifecycle to build email and in-app journeys that guide B2B Hosts from first touch through activation and growth.

Requirements

• 6–10 years of experience in B2B or product marketing.
• Deep experience with B2B advertising and lifecycle marketing strategy.
• A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction.
• Confidence owning and executing the B2B marketing roadmap end-to-end — you can tell us what needs to happen, and deliver excellent work.
• Reliability, accountability, and consistency — you take pride in execution quality and hitting outcomes.
• Experience influencing and collaborating closely with Product, Sales, Account Management, and Support.
• Experience at a marketplace business and/or early-stage startup, preferred.

Why Join Sweatpals

At Sweatpals, you'll build more than host marketing programs — you'll shape the future of how people find belonging through movement. If you're motivated by ownership, complexity, and meaningful impact, this is a place where your work will truly matter. We move fast, think creatively, and operate with high trust and high expectations.

• Want real ownership, not a narrow channel or templated playbook
• Are excited to build systems from the ground up — not just optimize what someone else built
• Want to see your work show up in real life at events, classes, in cities, and in communities all around the world
• Take pride in clear thinking, strong execution, and measurable outcomes
• Are energized by smart, motivated teammates who move fast and bring their best every day
• Care about helping people connect, feel seen, and live healthier lives