B2B Marketing Specialist - Franchise Development

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a B2B Marketing Specialist - Franchise Development to join its team. This role is ideal for someone looking to expand their career within a fun, fast-paced, and inspirational culture.

About the role

The Marketing Specialist will manage the development and execution of key marketing strategies and tactics to support domestic Franchise Development teams as we grow our franchise network. This role supports the Sr. Director, Global B2B Franchise Development Marketing in all aspects of paid, owned, and earned marketing to create interest in and consideration of our four franchise brands—Anytime Fitness, Orangetheory Fitness, Waxing the City, and The Bar Method—among prospective franchisees.

Responsibilities include driving leads to the Franchise Development sales team and supporting engagement throughout the funnel to signed Franchise Agreements. The Specialist will collaborate with the Sr. Director, the Franchise Development team, the Purpose Brands Marketing department, and external agency and freelance partners.

Responsibilities

• Assist the Director of B2B/Franchise Development Marketing in all aspects of marketing support for the Franchise Development team.
• Oversee project management of all active projects, including building project schedules and managing budgets.
• Manage approvals of creative work, routing through internal departments and providing feedback to external partners.
• Independently develop or update creative for digital or print franchise development marketing materials as needed.
• Participate in and support weekly agency status calls and monthly executive business performance meetings.
• Plan and manage trade shows and events, coordinating with the team and venue for successful execution, including all communications and documentation.
• Lead all franchise development broker marketing efforts, including digital and print marketing materials and collateral for broker events.
• Develop and execute targeted email marketing for all four brands, including campaign setup in the CRM system and content development.
• Develop and execute a weekly LinkedIn content calendar for the Purpose Brands account and all four brand accounts.
• Assist the internal team and PR agency in facilitating earned media opportunities with franchisees for all four brands.
• Secure, update, and promote all third-party franchising awards, badges, and listings.
• Assist in reporting and analytics of paid, owned, and earned marketing, measuring performance and sharing key results.
• Build strong relationships with internal and external partners as well as franchisees.
• Execute other lead-generation and lead-nurture tactics as assigned.

Requirements

• Inherent sense of personal responsibility and ownership.
• Strong attention to detail and ability to manage and prioritize multiple projects and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills.
• Results-oriented, with a drive to deliver agreed-upon outcomes despite changing priorities and resources.
• Strategic thinker with the ability to learn and grasp new concepts quickly.
• Flexible and adaptable, comfortable with ambiguity and change.
• Continuous optimizer of processes, practices, and the status quo.
• Understanding of how franchising works.
• Keen eye for creative design and marketing content that will appeal to potential franchisees and entrepreneurs.
• Ability to move work forward independently.
• Technical skills to execute marketing tactics and pull reporting in digital platforms (e.g., CRM, LinkedIn).

Qualifications

• Experience in a marketing or advertising department or agency, handling a variety of projects.
• Experience working with sales or development teams and/or on lead-generation marketing projects is a plus.
• Experience with presentation preparation, email platforms, CRMs, and/or Adobe Suite products is a plus.

Benefits

• Medical, Dental, and Vision Coverage.
• Hybrid Work Environment.
• Life and Disability Insurance.
• Unlimited Time Off + Paid Holidays.
• Flexible Fridays between Memorial Day and Labor Day.
• 401(K) Savings Plan with a 4% company match.
• 10 Coaching and Therapy sessions.
• Mental Health Benefits.
• Brand Discounts & Reimbursements.
• In-house workout facilities.
• Professional Development Opportunities.
• Team Building and Employee Engagement Activities.

Pay

Salary Range: $70,000 - $80,000.

Schedule

Hybrid work model for employees at Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays.
• On-site days: Mondays, Tuesdays, Wednesdays, and Thursdays.