B2B Marketing Content, Manager - LA28 Olympic & Paralympic Games
On Location · Los Angeles, CA · 1 mo ago
Marketing$110k/yrFull-time
We need to output HTML fragment with sections: About the role (but we already have "Who We Are" and "About The Role" sections). The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Do not put Job ID etc. Remove boilerplate, navigation, legal, EEO, etc. Preserve all substantive information. Include a section only when posting has real, specific content for it. So we need to extract sections: About the role (the paragraph after "About The Role"), Responsibilities (Key Responsibilities), Requirements/Qualifications/Skills (Who You Are), Benefits? There's mention of benefits in the Salary Transparency paragraph: "robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings." That's benefits content. Pay: Salary Transparency: $110,000 plus 5% annual bonus opportunity. Also hiring rate min/max. So we can include Pay section with that info. Schedule? Not mentioned. Location Requirements: remote considered, NY, LA or Raleigh encouraged to work in office. That could be a section maybe "Location" but not in allowed headings list; but we could treat as maybe not required. The allowed headings list includes Benefits, Pay, Schedule. We can include Location as maybe not needed; but we could incorporate into a paragraph under something else? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Do not put Job ID etc. Remove boilerplate, navigation, legal, EEO, etc. Preserve all substantive information. Include a section only when posting has real, specific content for it. So we need to extract sections: About the role (the paragraph after "About The Role"), Responsibilities (Key Responsibilities), Requirements/Qualifications/Skills (Who You Are), Benefits? There's mention of benefits in the Salary Transparency paragraph: "robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings." That's benefits content. Pay: Salary Transparency: $110,000 plus 5% annual bonus opportunity. Also hiring rate min/max. So we can include Pay section with that info. Schedule? Not mentioned. Location Requirements: remote considered, NY, LA or Raleigh encouraged to work in office. That could be a section maybe "Location" but not in allowed headings list; but we could treat as maybe not required. The allowed headings list includes Benefits, Pay, Schedule. We can include Location as maybe not needed; but we could incorporate into a paragraph under something else? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., not exclusive. So we can add other headings if needed, but better to stick to those. Location could be part of "About the role" or separate but not required. We could add a Location
if we want, but not in list; but it's okay as it's a heading. However they said "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies those are examples; we can use others if needed. But they also said "Prefer a few substantive sections over many thin ones." So maybe combine location into a paragraph under About the role or under a separate short section.
We need to remove boilerplate: EEO, privacy, terms, etc. Also remove duplicated lines like "TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company." appears twice; we need to keep only once.
We need to preserve all substantive information: Who We Are description, About The Role paragraph, Responsibilities bullet points, Who You Are bullet points, What You'll Be Part Of bullet points, Location Requirements, Salary Transparency, benefits mention.
We need to format lists with - . For prose use
.
We need to avoid repeating job title as heading. The job title is "B2B Content Marketing Manager". Not to be used as heading.
We'll produce something like:
About the role
... (the paragraph after About The Role)
Responsibilities
- ...
...
Qualifications
maybe combine Requirements, Qualifications, Skills into one section? The posting has "Who You Are" which includes experience, skills, etc. We'll treat that as Qualifications/Skills.
We could have Qualifications and Skills
with list.
Benefits
... robust benefits...
Pay
... Salary Transparency: $110,000 plus 5% annual bonus opportunity. Hiring rate min $82,500 annually, max $110,000 annually.
We might also include Location
but not required. Could incorporate into Pay or About.
Better to add a short Location
with paragraph.
But they said prefer few substantive sections over many thin ones. Adding Location adds another section; maybe we can incorporate location into About the role paragraph? But it's separate info. Could add a after About the role about location.
We'll keep sections: About the role, Responsibilities, Qualifications and Skills, Benefits, Pay. That's five sections.
Now extract content.
Who We Are: This is company description; maybe we should include as part of About the role? The instruction: "About the role" heading for section headings. The "Who We Are" is not about the role but company overview. Should we include it? It's substantive information about the company. The instruction says preserve ALL substantive information. So we need to include it somewhere. Could be a preceding
before the headings, or we could make a section "About the company". But not in examples. However we can include as a
before any headings. That's allowed: we can have prose outside headings. The instruction didn't forbid that. So we can start with a
containing the Who We Are description (deduplicated). Then
About the role
etc.
Now let's extract Who We Are text:
"On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality."
We need to deduplicate the repeated sentence about TKO Group Holdings. We'll keep one.
Now About The Role paragraph:
"The Olympics are more than just a competition—they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead the development and execution of B2B content that support awareness, engagement, and revenue goals across digital channels. Working cross-functionally with the e-commerce, creative, product marketing, sales, partnerships and broader marketing team, you will create compelling storytelling and sales-driven content that resonates with corporate buyers, agency partners, and hospitality clients worldwide. This is an opportunity to help shape the voice and positioning of some of the world’s most iconic events, including the LA28 Olympic Games, Super Bowl, Final Four, and other premiere properties."
Now Responsibilities: list under "Key Responsibilities". We need to capture each bullet.
Let's extract bullet points:
- B2B Content Strategy & Development
Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences
Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing
Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences.
Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations.
Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines.
- Multi-Channel Marketing Execution
Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels.
Partner with design, photography, and video teams to produce premium marketing assets and campaign materials.
Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey.
Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant.
Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets).
- Research & Insight
Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities.
Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives.
Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns.
Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team.
Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion.
Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties.
Maintain reporting and documentation on content and campaign results, audience insights and content best practices.
We need to turn each bullet into - . Could combine sub-bullets as separate
- or keep as one long
- with sentences. Probably each line is a responsibility; we can make each line a separate
- . We'll need to parse.
Let's list them as separate items:
1. Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences
2. Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing
3. Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences.
4. Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations.
5. Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines.
6. Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels.
7. Partner with design, photography, and video teams to produce premium marketing assets and campaign materials.
8. Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey.
9. Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant.
10. Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets).
11. Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities.
12. Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives.
13. Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns.
14. Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team.
15. Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion.
16. Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties.
17. Maintain reporting and documentation on content and campaign results, audience insights and content best practices.
Now Who You Are section:
"3-5 years of experience in B2B content marketing, preferably in sports, luxury hospitality, or premium events.
Strong organizational and project management skills; comfortable managing multiple workstreams.
Strong writing, storytelling and editorial skills with the ability to adapt messaging across audiences and channels.
Excellent written and
Location
if we want, but not in list; but it's okay as it's a heading. However they said "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies those are examples; we can use others if needed. But they also said "Prefer a few substantive sections over many thin ones." So maybe combine location into a paragraph under About the role or under a separate short section.
We need to remove boilerplate: EEO, privacy, terms, etc. Also remove duplicated lines like "TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company." appears twice; we need to keep only once.
We need to preserve all substantive information: Who We Are description, About The Role paragraph, Responsibilities bullet points, Who You Are bullet points, What You'll Be Part Of bullet points, Location Requirements, Salary Transparency, benefits mention.
We need to format lists with - . For prose use
.
We need to avoid repeating job title as heading. The job title is "B2B Content Marketing Manager". Not to be used as heading.
We'll produce something like:
About the role
... (the paragraph after About The Role)
Responsibilities
- ...
...
Qualifications
maybe combine Requirements, Qualifications, Skills into one section? The posting has "Who You Are" which includes experience, skills, etc. We'll treat that as Qualifications/Skills.
We could have Qualifications and Skills
with list.
Benefits
... robust benefits...
Pay
... Salary Transparency: $110,000 plus 5% annual bonus opportunity. Hiring rate min $82,500 annually, max $110,000 annually.
We might also include Location
but not required. Could incorporate into Pay or About.
Better to add a short Location
with paragraph.
But they said prefer few substantive sections over many thin ones. Adding Location adds another section; maybe we can incorporate location into About the role paragraph? But it's separate info. Could add a after About the role about location.
We'll keep sections: About the role, Responsibilities, Qualifications and Skills, Benefits, Pay. That's five sections.
Now extract content.
Who We Are: This is company description; maybe we should include as part of About the role? The instruction: "About the role" heading for section headings. The "Who We Are" is not about the role but company overview. Should we include it? It's substantive information about the company. The instruction says preserve ALL substantive information. So we need to include it somewhere. Could be a preceding
before the headings, or we could make a section "About the company". But not in examples. However we can include as a
before any headings. That's allowed: we can have prose outside headings. The instruction didn't forbid that. So we can start with a
containing the Who We Are description (deduplicated). Then
About the role
etc.
Now let's extract Who We Are text:
"On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality."
We need to deduplicate the repeated sentence about TKO Group Holdings. We'll keep one.
Now About The Role paragraph:
"The Olympics are more than just a competition—they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead the development and execution of B2B content that support awareness, engagement, and revenue goals across digital channels. Working cross-functionally with the e-commerce, creative, product marketing, sales, partnerships and broader marketing team, you will create compelling storytelling and sales-driven content that resonates with corporate buyers, agency partners, and hospitality clients worldwide. This is an opportunity to help shape the voice and positioning of some of the world’s most iconic events, including the LA28 Olympic Games, Super Bowl, Final Four, and other premiere properties."
Now Responsibilities: list under "Key Responsibilities". We need to capture each bullet.
Let's extract bullet points:
- B2B Content Strategy & Development
Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences
Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing
Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences.
Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations.
Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines.
- Multi-Channel Marketing Execution
Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels.
Partner with design, photography, and video teams to produce premium marketing assets and campaign materials.
Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey.
Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant.
Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets).
- Research & Insight
Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities.
Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives.
Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns.
Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team.
Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion.
Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties.
Maintain reporting and documentation on content and campaign results, audience insights and content best practices.
We need to turn each bullet into - . Could combine sub-bullets as separate
- or keep as one long
- with sentences. Probably each line is a responsibility; we can make each line a separate
- . We'll need to parse.
Let's list them as separate items:
1. Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences
2. Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing
3. Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences.
4. Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations.
5. Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines.
6. Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels.
7. Partner with design, photography, and video teams to produce premium marketing assets and campaign materials.
8. Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey.
9. Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant.
10. Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets).
11. Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities.
12. Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives.
13. Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns.
14. Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team.
15. Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion.
16. Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties.
17. Maintain reporting and documentation on content and campaign results, audience insights and content best practices.
Now Who You Are section:
"3-5 years of experience in B2B content marketing, preferably in sports, luxury hospitality, or premium events.
Strong organizational and project management skills; comfortable managing multiple workstreams.
Strong writing, storytelling and editorial skills with the ability to adapt messaging across audiences and channels.
Excellent written and
. We need to avoid repeating job title as heading. The job title is "B2B Content Marketing Manager". Not to be used as heading. We'll produce something like:
About the role
... (the paragraph after About The Role)
Responsibilities
- ... ...
Qualifications
maybe combine Requirements, Qualifications, Skills into one section? The posting has "Who You Are" which includes experience, skills, etc. We'll treat that as Qualifications/Skills. We could haveQualifications and Skills
with list.Benefits
... robust benefits...
Pay
... Salary Transparency: $110,000 plus 5% annual bonus opportunity. Hiring rate min $82,500 annually, max $110,000 annually.
We might also includeLocation
but not required. Could incorporate into Pay or About. Better to add a shortLocation
with paragraph. But they said prefer few substantive sections over many thin ones. Adding Location adds another section; maybe we can incorporate location into About the role paragraph? But it's separate info. Could add aafter About the role about location. We'll keep sections: About the role, Responsibilities, Qualifications and Skills, Benefits, Pay. That's five sections. Now extract content. Who We Are: This is company description; maybe we should include as part of About the role? The instruction: "About the role" heading for section headings. The "Who We Are" is not about the role but company overview. Should we include it? It's substantive information about the company. The instruction says preserve ALL substantive information. So we need to include it somewhere. Could be a preceding
before the headings, or we could make a section "About the company". But not in examples. However we can include as a
before any headings. That's allowed: we can have prose outside headings. The instruction didn't forbid that. So we can start with a
containing the Who We Are description (deduplicated). Then