B2B Marketing Associate

About the role

The B2B Marketing Associate will play a crucial role in driving brand awareness and revenue growth for TMX through lifecycle marketing strategies and execution.

Responsibilities

• Executing multi-channel programs: Implementing B2B marketing tactics across paid, owned, and earned channels.
• Lifecycle automation & personalization: Designing, building, and scaling email journeys.
• Web & campaign optimization: Own web A/B testing and experimentation frameworks to continuously improve performance.
• Campaign coordination: Managing the day-to-day logistics of campaigns and marketing programs.
• Content production: Assisting in the development of creative briefs and coordinating with internal partners to produce high-impact marketing content.
• Marketing operations: Managing the "gears" of our marketing engine, including email workflows, list segmentation, and lead scoring within our automation tools.
• Data analytics: Monitoring, analyzing, and reporting on full-funnel metrics and campaign performance.
• Continuous improvement: Identifying and implementing optimization opportunities to improve performance.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 3-5 years of B2B marketing experience within financial services, asset management, or wealth management; ownership of lifecycle, demand generation, and/or ABM programs is a plus.
• Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.
• Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives.
• Ability to analyze performance data, identify patterns, and turn insights into next steps.
• Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
• Thrives in a fast-paced environment and is ready to "roll up their sleeves" to get the job done.
• Strong attention to detail and high quality of work.

Qualifications

• BA/BS degree in marketing, business, or related field.
• 3-5 years of B2B marketing experience within financial services, asset management, or wealth management; ownership of lifecycle, demand generation, and/or ABM programs is a plus.
• Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.
• Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives.
• Ability to analyze performance data, identify patterns, and turn insights into next steps.
• Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
• Thrives in a fast-paced environment and is ready to "roll up their sleeves" to get the job done.
• Strong attention to detail and high quality of work.

Benefits

• Hybrid 3 days in the office/week based in New York City, NY.
• Salary Range: $90,000/year - $110K/year USD.

Pay

• Salary Range: $90,000/year - $110K/year USD.

Schedule

• Hybrid 3 days in the office/week based in New York City, NY.

Skills

• Marketing Strategy
• Email Marketing
• Content Creation
• Project Management
• Data Analysis
• AI-Powered Tools

Benefits

• Flexible Work Schedule
• Competitive Salary Range
• Hybrid Work Model
• Employee-Led Team Impact
• Health and Wellness Programs
• Professional Development Opportunities

Company Culture

• Treats all individuals with dignity and respect.
• Reflects the diversity of the community in which we operate.
• Provides accommodations for applicants and employees who require it.
• Offers a culture of flexibility and balance.
• Supports a life well-lived.
• Home to action-takers energized by the achievement of ambitious growth.