B2B Marketing Associate

Responsibilities

• Support the execution of integrated B2B marketing campaigns designed to generate qualified leads and drive sales pipeline
• Aid in promoting content and campaigns targeted toward healthcare providers, health systems, and digital health organizations
• Track, analyze, and report on campaign performance metrics to inform optimization efforts
• Manage and maintain the company's LinkedIn presence with a focus on engaging B2B audiences
• Schedule and publish posts aligned with campaign priorities, industry trends, and company messaging
• Maintain and monitor engagement, and recommend strategies to improve reach and audience growth among target decision-makers
• Assist in setting up, monitoring, and optimizing LinkedIn ad campaigns targeting healthcare and enterprise audiences
• Collaborate on audience segmentation, A/B testing, and performance analysis
• Support reporting on campaign effectiveness, lead generation, and ROI
• Build and deploy targeted B2B email campaigns using Marketo
• Support audience segmentation and personalization strategies
• Monitor campaign performance metrics including open rates, click-through rates, and lead conversions
• Assist in planning and executing B2B event and tradeshow strategies to support lead generation
• Collaborate on logistics, promotional materials, and on-site marketing activations
• Occasionally travel to select industry events to support lead capture, brand visibility, and partner engagement

Requirements

• 1-3 years of experience in marketing
• Ability to work in the Boston office 3 days a week (M,T,TH)
• Bachelor's degree in Marketing, Business, Communications, Advertising, Public Relations, English or related field
• Strong writing and communication skills, with the ability to translate complex ideas into clear, compelling messaging
• Familiarity with LinkedIn marketing and social media management
• Experience with marketing automation platforms (Marketo preferred but not required)
• Ability to manage multiple projects and deadlines
• Willingness to travel occasionally for industry events

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retail Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Fitness Club Reimbursement
• Healthcare & Dependent Care FSA
• Commuter FSABike-to-work benefit
• Beta Testing of our products