B2C Marketing Associate

About the role

VettaFi is a differentiated index provider helping asset managers build and grow their product suites. We are seeking a proactive B2C Marketing Associate to join our team.

Responsibilities

• Assisting in the rollout of marketing campaigns designed to grow and retain our audience of investors.
• Supporting the build-out of our distribution capabilities in Canada.
• Delivering high-quality user journeys that facilitate the investment decision-making process for our audience.
• Supporting the growth of our partner ETFs.
• Executing plans to increase participation in high-value distribution products, such as driving webcast registrations and boosting attendance for in-person events.
• Partnering with the broader marketing team to ensure all campaign and program assets are created, approved, and deployed on time.
• Monitoring engagement data and campaign performance, providing regular reports that help the team understand what is working (or not) and why.
• Identifying opportunities to improve user journeys—whether through better email subject lines, clearer calls-to-action, or improved segmentation.

Requirements

• A bachelor’s degree in marketing, business, or a related field.
• 3-5 years of marketing experience within financial services, asset management, or wealth management.
• Familiarity with marketing tech stacks, including HubSpot, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.
• Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long-term objectives.
• Ability to analyze performance data, identify patterns, and turn insights into next steps.
• Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
• Thrives in a fast-paced environment and is ready to "roll up their sleeves" to get the job done.
• Strong attention to detail and high-quality of work.

Qualifications

• BA/BS degree in marketing, business, or related field.
• 3-5 years of marketing experience within financial services, asset management, or wealth management.
• Familiarity with marketing tech stacks, including HubSpot, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.
• Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long-term objectives.
• Ability to analyze performance data, identify patterns, and turn insights into next steps.
• Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
• Thrives in a fast-paced environment and is ready to "roll up their sleeves" to get the job done.
• Strong attention to detail and high-quality of work.

Benefits

• Hybrid work schedule (2-3 days in the office/week) - based in New York City, NY.
• Salary Range: $90,000/year - $110,000/year USD.

Pay

The salary offered may vary based on factors, including, but not limited to, the successful candidate’s relevant knowledge, skills, and experience.

Schedule

This role is hybrid (2-3 days in the office/week) - based in New York City, NY.