B2B Integrated Marketing Specialist

About the role

Ibotta is seeking an B2B Integrated Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is pivotal in driving qualified pipeline and revenue growth through integrated, full-funnel campaigns across paid and owned marketing channels, with a primary focus on demand generation through Account-Based Marketing (ABM).

Responsibilities

• Own end-to-end paid media execution across various channels including social media, CTV, programmatic display, YouTube, trade publications and other emerging platforms
• Manage a significant paid media budget, audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting aligned to pipeline goals
• Build and execute integrated, full-funnel paid and owned media campaigns across the buyer's journey — from awareness through MQL conversion — aligned to defined ICP segments and pipeline targets, in collaboration with revenue Ops
• Contribute to and execute ABM campaign strategy, managing audience segmentation, UTM tracking, attribution measurement, and personalized messaging for high-priority account lists in partnership with Sales
• Own and manage the IPN organic social presence across LinkedIn, establishing the channel as a proactive demand driver and lead generation vehicle to directly support sales and revenue growth targets
• Support event marketing for major industry conferences, executing pre-event, live, and post-event strategy across different media channels
• Cross-Functional Alignment: Coordinate closely with Creative, Corp Comms, and Sales to ensure channel alignment and consistent GTM messaging
• Measure and report on campaign performance across paid and owned channels using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager, delivering actionable insights to stakeholders

Requirements

• 3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing
• Proven hands-on experience managing paid media campaigns (LinkedIn Campaign Manager, Meta, Google) including budget management, audience targeting, bid optimization, and A/B testing
• Familiarity with HubSpot and Salesforce, with a solid understanding of UTM tracking and attribution measurement across channels
• Track record of building campaigns across the buyer's journey that map to MQL and pipeline targets and align to ICP segments
• Ability to interpret cross-channel performance data and translate it into actionable insights for senior stakeholders
• Demonstrated success partnering closely with Sales, Revenue Ops, and Creative to deliver coordinated campaigns
• Strong writing and content skills across social, email, articles, and landing pages, with an eye for GTM message alignment
• Experience evaluating, piloting, or building AI tooling for marketing workflows and writing business cases for new technology adoption
• Experience supporting marketing for major industry conferences across paid, organic, email, and web channels

Qualifications

• Must be currently authorized to work in the United States on a full-time basis

Skills

• Strong analytical and problem-solving skills
• Excellent communication and collaboration abilities
• Proficiency in CRM tools (HubSpot, Salesforce)
• Experience with marketing automation platforms (Demandbase, LinkedIn Campaign Manager)
• Knowledge of ABM strategies and tactics

Benefits

• Competitive pay
• Flexible time off
• Benefits package (including medical, dental, vision)
• Employee Stock Purchase Program
• 401k match

Pay

Base compensation range: $72,000 - $81,000. Equity is included in overall compensation package.

Schedule

This is a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.