B2B Field Marketing Specialist

About the role

It’s an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.

Job Duties

• Create and market our Distributor Value Proposition (DVP)
• Implement Salesforce Marketing Cloud and create ABM campaigns to retain and attract new distributors to our network
• Manage our strategy for and participation at industry trade events such as NACS, WPMA and SIGMA and deliver qualified leads for sales
• Manage our fleet card program with our 3rd party WEX
• Create and publish Distributor communications
• Support local and regional promotion and grand opening program development
• Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors
• Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion

Experience

• A minimum of five years of on-the-job experience specifically related to the job are required.
• Preferred Experience: 7+ years of professional marketing experience, 5+ years of B2B marketing experience, Working with agencies to implement ABM campaigns that deliver positive ROI, Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform, Managing trade show booth planning, implementation and events, Working with and growing fleet card or credit card programs, Working with distributors or franchisees of all sizes to grow each other's businesses

Education

• A minimum of a Bachelor’s Degree, in marketing or a similar business-related field.
• Preferred Education Level: Experience in petroleum products is preferred.

Required Skills

• Self-starter with drive and ability to achieve planned objectives.
• Strong creative, organizational, analytical and communication skills, both written and verbal.
• Ability to create mutual respect with peers and a positive work environment.
• Advanced ability to perform a variety of assignments as they relate to performing assigned petroleum product marketing, and effectively executing sales opportunities and multi-tasking.
• Working knowledge of Microsoft products.
• Advanced interpersonal skills with the ability to effectively communicate with others, both written and verbal communication, advanced reading and writing skills.

Preferred Skills

• An understanding of supply and distribution and refining procedures preferred.
• Proficiency with Salesforce (or similar CRMs), marketing automation platforms, and MS Office/Google Workspace.
• Fundamental graphic design skills (Adobe Creative Cloud) are usually a plus.
• Experience working with Agile methodology and ways of working.
• Strong relationship-building abilities, a strategic growth mindset, and the ability to travel across the business footprint.
• Supervisory/Managerial Responsibility: A dotted line Marketing Implementer to support with certain job duties and responsibilities.

Work Conditions

• Office based with up to 30-40% travel by land and air possible.
• Ability and willingness to relocate.
• Subject to varying road and weather conditions.
• Some evening and weekend work may be required due to tradeshows or marketing events and activations.

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Paid Time-Off
• 401(k) Retirement Plan with match
• Employee Discounts

About HF Sinclair Corporation

HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.

Equal Opportunity Employer

HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.