B2B Digital Marketer (hybrid)

Key Responsibilities

• Develop and execute digital marketing campaigns, including SEO, email marketing, social media, and content marketing.
• Develop and manage marketing automation campaigns to nurture leads and increase engagement.
• Monitor and analyze website traffic and user behavior to identify areas for improvement and optimization.
• Manage social media accounts and develop engaging content to increase followers and engagement.
• Collaborate with team to create and implement landing pages, email campaigns, and other digital assets.
• Work closely with the sales team to create and execute campaigns that generate leads and sales.
• Analyze and report on campaign performance and make recommendations for optimization.
• Stay up-to-date with digital marketing trends and best practices.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of progressive experience as a B2B digital marketer with a software consulting company or a digital marketing agency.
• US Citizenship or Permanent Residency is required.
• Ability to manage inbound and outbound marketing campaigns for effective lead generation.
• Experience with brand building, email marketing, and PR.
• Experience with SEO, AEO, and GEO will be a plus.
• Experience with marketing automation tools.
• Strong analytical skills and experience with web analytics tools such as Google Analytics.
• Graphic design experience is a plus.
• Excellent communication and teamwork skills.
• Able to manage multiple projects and prioritize tasks effectively.

About Invonto

Invonto is a digital consulting company that designs and builds digital products to transform companies and advance industries. We have a diverse and experienced team that solves complex business problems with innovative digital solutions. We've partnered with many Fortune 500 companies, such as Merck, Comcast, Sealed Air, D. R. Horton, and Transamerica. Invonto is recognized as one of the most innovative tech companies by New Jersey Tech Council.