B2B Content Creator
Lapeyre Stair · New Orleans, LA · Yesterday
MarketingFull-time
Responsibilities
- Immerse yourself in understanding global target customers, industry landscapes, applications, and competitive dynamics via on-site visits and comprehensive market research
- Lead exploratory discussions on product and company value propositions
- Simplify complex concepts into clear and impactful language
- Work from design templates to lay out marketing literature and graphics
- Provide creative concepts and story boarding for video projects
- Present work to leadership and commercial teams with confidence, clarity, and sound rationale
- Apply data and insights to inform messaging and optimize results
- Work with project managers to ensure deadlines are met, with the ability to manage multiple assignments simultaneously
Requirements
- Bachelor’s degree
- A high-quality portfolio demonstrating experience writing and producing a wide range of marketing assets
- Strong creative and storytelling abilities, with a keen eye for aesthetics and attention to detail
- Skilled at asking questions that uncover the root cause and biggest opportunities
- Excellent interpersonal skills with the ability to interact with department members as well as engineers and senior leaders
- Travel up to 10% to customer sites and industry trade shows, more possible if interested
- Can be primarily remote if candidate is located in the Baltimore/DC area
Desired
- Proficient in Adobe InDesign, Illustrator and Photoshop
- Experience with B2B or manufacturing industry