AVP, Specialty & Wellness Marketing

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. We need to extract content from posting. We have role summary/purpose, essential responsibilities, qualifications/requirements, desired characteristics, grade/level, salary range, way of working (flexibility), eligibility requirements (some are boilerplate but some may be relevant? They said remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Eligibility requirements includes legal stuff like drug test, background check, fingerprints, Section 19 of FDIC, etc. That seems like boilerplate/legal; we should remove. Also "Our Way Of Working" includes flexibility description; that could be considered Benefits or maybe Schedule? It's about remote/hub work; could be considered Benefits or maybe Work Arrangement. Since we have Benefits and Schedule sections, we could put remote flexibility under Benefits? But Benefits usually includes health, retirement etc. Not present. Schedule maybe remote/hybrid? The posting mentions "option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities". That's about work location/schedule. Could be under Schedule? But schedule usually about hours. Might be better to treat as a section "Work Arrangement" but not allowed headings; only allowed headings list. Could put under Benefits? Not ideal but maybe we can include a

under Benefits describing flexibility. However they said only include Benefits section if posting actually states them. It does not state benefits like health insurance etc. So we should not create Benefits section. Similarly Schedule: not explicit schedule like full-time, part-time. So we should not create Schedule. Pay: we have salary range: "The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance." That's pay info, so we can create Pay section. We need About the role: we have Role Summary/Purpose paragraph. That can be About the role. Responsibilities: Essential Responsibilities bullet points. Qualifications/Requirements: we have Qualifications/Requirements section with bullet points (Bachelor's degree etc). Also Desired Characteristics could be considered Skills? Could combine Qualifications and Skills? The allowed headings include Qualifications, Skills. We could put required qualifications under Qualifications, and desired characteristics under Skills. Or we could merge. Better to separate: Qualifications (minimum requirements) and Skills (desired characteristics). Also Grade/Level maybe not needed. We must not repeat job title as heading. No Job ID. We must remove boilerplate: EEO, legal accommodation notice, etc. Also remove "Our Commitment", "Reasonable Accommodation Notice", "Legal authorization to work in the U.S.", etc. Also remove "Eligibility Requirements" (drug test etc) as it's legal/boilerplate. Also remove "Our Way Of Working"? Might be considered not boilerplate but it's about flexibility; but we don't have a heading for it; we could incorporate into a

under maybe About the role? But better to keep as a separate paragraph maybe under a heading like "Work Arrangement" not allowed. Could drop it? The instruction: "Prefer a few substantive sections over many thin ones." If we drop it, we lose some info but maybe it's not essential. However it's substantive about work flexibility. Could we put it under Benefits? Not exactly benefits but could be considered a benefit (flexible work). The instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state flexible work option, which is a benefit. So we could create Benefits section describing flexible work options. That seems acceptable. Thus we will have sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay. We must not include Schedule. Now we need to format lists with

• . For prose use

  . We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from responsibilities, qualifications, desired characteristics, pay, benefits (flexibility). Ensure we don't omit any detail. Let's extract details. About the role / Role Summary/Purpose: "Synchrony is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness markets. This role will own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships, and independents, working under the VP, Specialty and Wellness. This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from key markets. This is a client facing, individual contributor role (no direct reports) with high visibility and significant cross-functional leadership responsibilities." We'll put that in

  . Responsibilities: list of bullet points under Essential Responsibilities. We need to capture each bullet: - Client/Partner Ownership & Planning * Serve as the marketing owner and primary point-of-contact for assigned clients/partners; align marketing priorities to partner objectives and S&W growth goals. * Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders. * Support partner operating rhythms including campaign plans, program updates, and QBR content. - B2B & B2B2C Campaign Strategy and Execution * Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: - provider/location onboarding and engagement - consumer applications, approvals, and purchase volume growth - usage and retention through lifecycle motions * Execute targeted account-based/segment-based marketing for priority partner segments and locations. * Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams. * Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams. * Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits). - Measurement, Insights, and Optimization * Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable). * Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI). - Cross-Functional Leadership (No Direct Reports) * Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time. * Perform other duties and/or special projects as assigned. We need to preserve all details; we can flatten into a single list or keep subheadings? The instruction: use

  for section headings; use

  • for any list of duties/requirements/benefits. So we can have a single
    with
    • items each being a responsibility sentence. We could keep the sub-bullets as separate
    • items. That's fine. We must not lose any detail like the sub-bullets under B2B & B2B2C Campaign Strategy and Execution (the three bullet points under "Lead end-to-end execution..."). We'll capture them as separate
    • . Qualifications/Requirements: - Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience. - Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location). - Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders. - Demonstrated experience in B2B marketing; B2B2C experience strongly preferred. - Willingness to travel up to 30%. - Ability and flexibility to travel for business as required. We'll put these as
    • . Desired Characteristics (Skills): - Experience with multi-location, franchise, or enterprise partner models. - Healthcare/wellness, specialty services, or financial products marketing experience (plus). - Experience with Salesforce CRM and Marketing Cloud (or comparable platforms). - Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization. - Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations. - Strong communicator and collaborator with the ability to influence without authority. We'll put these as
    • under Skills. Benefits: flexible work option description: "Our Way Of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences." We'll put that as

      under Benefits heading. Pay: salary range and bonus: "The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle." We'll put that as

      under Pay heading. We must not include Grade/Level. We must not include any boilerplate like EEO, legal accommodation notice, eligibility requirements, etc. Now produce HTML fragment: start with

      About the role

      then

      ...

      . Then

      Responsibilities

      ...
      . Then

      Qualifications

      ...
      . Then

      Skills

      ...
      . Then

      Benefits

      ...

      . Then

      Pay

      ...

      . Make sure no extra text. Let's craft the content precisely. About the role paragraph: copy exactly as given. Responsibilities list items: we need to ensure we include all details. Let's list them: 1. Serve as the marketing owner and primary point-of-contact for assigned clients/partners; align marketing priorities to partner objectives and S&W growth goals. 2. Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders. 3. Support partner operating rhythms including campaign plans, program updates, and QBR content. 4. Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: - provider/location onboarding and engagement - consumer applications, approvals, and purchase volume growth - usage and retention through lifecycle motions But we need to flatten: maybe separate items for each subpoint. Thus: 4. Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive provider/location onboarding and engagement, consumer applications, approvals, and purchase volume growth, and usage and retention through lifecycle motions. But we might lose nuance. Better to keep as separate items: 4. Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive provider/location onboarding and engagement. 5.